Over time, digital marketing has walked miles since its inception. It has become one of the most invested marketing channels for businesses seeking rapid conversions and better brand awareness. So, the firms wish to hire skilled professionals having in-depth knowledge and experience in digital marketing campaigns. Consequently, digital marketing has become a booming career pathway … Read more
Unpaid marketing: Search Engine Optimization (SEO) Search journal has confirmed that up to 51% of website traffic is gained through organic search. In simple terms, organic traffic is equal to SEO. The aim of SEO is to help a company rank on top in SERPs, therefore improving search engine traffic to the company’s site. In … Read more
Businesses increasingly use online means to connect with customers, fueling the growth of the digital marketing industry. Gaining valuable experience in digital marketing is a rewarding process. Professionals in the creative industries who thrive in fast-paced environments may find a rewarding career as digital marketers. As a digital marketer, you have various options for getting … Read more
According to reports, the US has 450 million mobile subscribers. And 84.2% of them have internet access on their mobile phones. However, mobile handsets play a huge role in making purchasing decisions. With mobile phones, customers can easily search for nearby businesses, use retail store apps, check prices, buy their favorite products, and also review … Read more
Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, … Read more
Can you guess the number of email users daily across the world? It’s a whopping 4 billion. And the number is expected to reach 4.6 billion by 2025. Some more amazing facts about email marketing are listed below: Around 20% of eCommerce, retail, and consumer goods and services companies are moving towards the personalization of … Read more
Most people are familiar with the concept of advertising. Companies that are designing products or offering services bring it to the customer’s attention via advertisements. Traditionally, the top channels for advertisements were televisions, radio, newspapers, and magazines. Today, however, channels like social media, search engines, emails, websites, and mobile applications have become more popular for … Read more
Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, … Read more
Wondering what is content marketing? In today’s digital era, content marketing has brought an exciting strategy to an essential marketing powerhouse for almost every business in every industry. Many businesses and industries are skeptical whether content marketing is worth implementing or will it work for their business? The answer always sounds “Yes”. Content marketing is … Read more
Nowadays, social media marketing is a finely developed field. From the past few years, social media has evolved as a serious business from a fun diversion and time pass. No matter whether you are planning for a start-up or a highly popular personality, you must be using social media in some or another way. As … Read more
Many companies are coming up with their content positions in the department. Credit to these positions is gone to the growth and investment in content marketing. As about 75% of companies are making a high investment in this field and hiring professionals with a 43% increment rate. From interns to executives, content marketing positions … Read more
Knowing how common the internet is being used today, would you believe me if I told you that the number of people who go online every day is still increasing? It is. Indeed Pew Research confirms that the usage of the internet among users has improved by 5% in just the last three years. However, … Read more
Aiming to rank your website on every search engine by improving your brand visibility and search traffic? Then You have landed at the right place! In this guide on what is Off-page SEO, we are going to dive deep and make you learn: What is Off-Page SEO? Why is it so important? What Domain Authority? Define … Read more
In the world wide web, search engines are our savior. Without them, we would never be aware of a wide range of useful websites. but the search engines are nothing without the help of Search Engine Optimization, Now you must be wondering “What Is SEO”. Before, getting in to Search Engine Optimization, its important to … Read more
According to apnnews.com 70% of digital marketers believe SEO marketing is more effective than PPC marketing. When its comes to SEO, on-page SEO is the important factor for optimization. What Is SEO? SEO is the practice of enhancing your website’s visibility while users look for products or services related to your business in search engines. … Read more