Knowing how common the internet is being used today, would you believe me if I told you that the number of people who go online every day is still increasing?
It is. Indeed Pew Research confirms that the usage of the internet among users has improved by 5% in just the last three years. However, now the way people shop and purchase products have changed compared to how they used to do before. In short, offline marketing isn’t as widespread as earlier.
Now, are you wondering what is digital marketing and how to use it?
Let me tell you that, before you get started with the basics of digital marketing concepts or its advanced practices, let’s first understand what is digital marketing.
Digital marketing comprises all marketing channels such as SEO through search engines, SEM through Paid ads, SMM through social media, Email marketing marketing and many more
In simple words, digital marketing is a practice of marketing campaigns that appear on a desktop, phone, or any other devices. It can take various forms, such as:
- online video
- display ads
- search engine marketing
- paid social ads
- social media posts and more
Why Does Digital Marketing Matter?
Remember decades ago how advertisements happened through big banners, tv advertisements, and news advertisements? A lot of companies would spend billions of dollars on advertising.
Unfortunately or fortunately, this kind of traditional advertising is almost dead.
Why?
Because digital marketing helps you find more targeted customers comparatively with lesser price.
How?
Think this way: Instagram and Facebook generate more revenue than any traditional media company because they keep offering you the type of product/ content that you are looking for (by tracking user behaviour). That’s why digital marketing matters!
Now, in order to understand digital marketing in a better way, let us understand its various channels:
- SEO (Search Engine Marketing)
- SEM
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Social Media Marketing
What Is SEO in Digital Marketing?
SEO stands for search engine optimization. It is the practice of optimizing a website or webpage organically in order to make it rank higher on search engine Results Pages (SERP).
To help you understand better, let’s help you understand SEO with the help of an example
Here you go-
In the above example, when you hit “What is Digital marketing” You get organic results of websites owning that word.
Next comes search engine marketing.
So, what is it exactly?. Let’s dig it up!
What Is SEM in Digital Marketing?
SEM or search engine marketing follows paid marketing techniques to gain visibility in SERPs by setting up ads (within a budget) that pays for the placement of ads.
Hefty words huh? Let’s try to understand it with an example.
In the above example, when you search for “digital marketing” keyword, you get relevant paid websites (which have been targeted with the keyword).
Note: This doesn’t show up based on organic search results.
What Is Email Marketing in Digital Marketing?
This is a direct method of marketing which helps in converting prospects to leads by sending promotional emails of your business’s products/ services to your clients.
Once again, let us understand this with an relevant example, here you go:
The above email was sent to me when I had visited the site and registered with my email id, in order to convert a prospect to a lead relevant or targeted emails are sent. Here, “Shop Now”
is used as a CTA to convert a lead.
What Is Content Marketing in Digital Marketing?
Content Marketing is a way of indirect marketing that helps in promoting a brand/ product/ service by creating and sharing relevant online content (like webpage, video, FB post, twitter post and so on) with targeted audience.
Let’s understand the marketing type with an example now:
This is an example of promoting content without offering any product/ service advertisement but with relevant information so that we get a targeted audience by delivering relevant content.
What Is Affiliate Marketing in Digital Marketing?
Affiliate marketing is a method in which an online retailer pays commission to a third party site for traffic/ sales gained from its referrals.
Talking about examples, I have come up with an example for you:
The image on the left is an advertisement of a third-party owner posted by an affiliate in order to generate traffic/ leads to a product.
What Is Social Media Marketing?
Social media marketing (SMM) is the method of promoting a product and service through social media (Facebook, twitter, instagram) and social networks.
For a better understanding, let me show you a facebook example so that you understand it in a better way:
In the above example (on the right-hand side), you could clearly see there are 2 advertisements on scaler and soultree. Based on the user activity, these two sites have popped up on social media.
Wrapping Up
With that we have come to the end of the article “What Is Digital Marketing”. In case you have any doubts, feel free to drop a comment and our experts will get back to you with a relevant and detailed answer on this article “What is Digital marketing”.
Stay tuned for more! Till then, be safe and keep exploring our content!
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