Social Media Marketing Interview Questions in 2022

Nowadays, social media marketing is a finely developed field. From the past few years, social media has evolved as a serious business from a fun diversion and time pass. No matter whether you are planning for a start-up or a highly popular personality, you must be using social media in some or another way. As there are numerous social media platforms available like Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, snap chat, etc. Marketers get confused easily as to which one to choose for getting the best reach to the audience.  

These days digital marketing is growing faster, where social media marketing also plays a vital role. However, when you get in for interviewing for the social media manager position. The business manager generally asks many questions to test up your skills as a social media manager. He will test whether you have a deeper understanding of this job role and have overall social media knowledge or not. That’s why you need to answer each question properly to gain the job post. However, if you don’t know how to get prepared and pass the interview round for the social media manager. Then this article will prove to be very helpful. As we have mentioned some of the most asked social media interview questions. If you want to know more, then read this article till the end. 

• Define social media marketing

Social media marketing can be easily defined as the practice which consists of many social media platforms such as Facebook, Twitter, Pinterest, and others. Through these platforms, businesses get assistance in promoting their products and services for gaining the traffic of potential customers. 

• How will social media help in business growth? 

If you are unknown how social media will help in growing your business then you should try it once. Social media offers benefits to your business in various ways as it helps in establishing the dialogue with customers and helps customers to contact the brand. Also, it changes how businesses operate online. 

• How to become a successful social media marketer?

The strategy of successful social media marketing is authenticity. If you are a social media manager then you need to be genuine with both your customers and businesses. With this, your business is able to gain trust from audiences. This is one strategy for becoming a successful social media manager. 

• Which social media is perfect to establish a business presence? 

This question’s answer can vary as per business. Whether the business is B2B or B2C running. If you are considering a B2B business platform, then you should use Facebook or Instagram. While for B2C Pinterest, and Tumblr will be perfect. 

• What is the process to develop the social media calendar?

With this question, you can get a sort of knowledge of social media enthusiasts from the social media managers. You need to understand social media practices for developing the social media calendar. 

Hope you have understood the social media interview questions and answers, in case of doubts please ask below.

• Name some marketing metrics which are important to be tracked?

You need to research the business and their social media with the organization you are going for an interview. Marketing metrics can be named only by understanding the organization thoroughly. Also, you should understand the meaning of marketing metrics. 

• What is the process of getting more retweets?

For getting more retweets, you need to learn the prominent time of the day for retweeting, establish a connection with more Twitter users, including the image, and make sure to leave the character for retweeter for responding. 

• How does a business measure social media marketing success? 

The following points are to be considered for measuring social media marketing success. 

• Consider setting up conversion goal, where you need to track the content download, online sale, webinar registration, online lead generation, form submission, etc. Through these metrics, you can be able to know how many individuals have taken action on your post. 
• If you made the engagement goal, then you need to know the individuals who are participating in the conversation through comments, replies, reports, and retweets. 
• Focus on awareness goal then look at the reach, volume, and exposure of learning how widely the message is spreading. 
• Set the goal of driving traffic to the website, then track the clicks, share URL, conversion, with the people you are using for entering different pages of the website.

• State the social media manager’s responsibility? 

The social media manager is responsible for managing the company’s social media marketing. Their job includes 

• Creating an organization content strategy
• Developing the relevant content
• Blogging
• Participation in the community and leadership
• Promotion on social sites
• Monitoring, listening and responding to the users in the socialist way of cultivating the sales and leads
• Creating and expanding community and blogger outreach efforts
• Developing, designing, and management of positions and social as campaigns
• Identifying the threats and reports in an appropriate management
• Conceding to the social media crisis or negative comment scenarios 

• How to become a social media manager? 

For becoming a social media manager, you should possess some of the skills such as 

• Understanding of social media network
• Capable of connecting corporate objects for messaging, content, and campaigns
• Should have the knowledge of writing concisely
• The ability to sympathize, engage and communicate with a diverse range of people of opinion
• Offering customer service and handling the complaint
• Understanding the products or services of the company
• Knowing how the audience experience the brand, communicate online and leveraging the opportunities

Hope you have understood the social media interview questions and answers, in case you have better suggestions to give then please drop your thoughts in the below section.

• Name various tools that social media managers should consider

As a social media manager, you should consider various tools like

• Zendesk for collecting messages from email voice, customer engagement platform, social into one inbox.
• HootSuite for managing the team, social media dashboard, reporting, and monitoring. 
• Sprouts social for managing multiple brands, pages, and searches. Also for assigning the tasks to the team members, reporting, competitor research, and post-analysis. 
• Radian 6 for enterprise social media management applications for campaigns, listening, researching, and posting analysis. 
• Tweet deck, the same as hoot suite, helps in managing multiple social media accounts like my space, Facebook, Twitter, foursquare, LinkedIn. 
• Crowdbooster for measuring user engagement over various social media networks.

• How to measure social media return on investment? 

The answer to to this question is making complete use of conversation management tools. 

The primary focus while measurement is to track the traffic like click, share, purchases, number of likes, etc. As per ROI metric, it includes

• Email subscription
• Website blog traffic
• Webinar registration
• Content download registration

• How to use Facebook for conversion management? 

Facebook offers conversion pixels primarily for conversion management. It is nothing just a piece of code that you can paste into your website and it will automatically measure the conversion rate of the product or service rendered. 

• How to drag more traffic to your blog posts?

Some tricks that will help in driving more traffic to your blog posts are:

• Content promotion on relevant platforms is a high priority one
• Developing a 6-second preview of the post like a vine and posting in the tweeter with a link to the blog post. 
• Give a short presentation or blog on slide share and provide links to the content or any kind of relevant content. 
• Pinning up the post to the Pinterest contributors board by choosing the attractive images, titles to your blog posts, by adding keywords, and hashtags. 
• Using the Instagram platform for sharing the image or title of the blog post. Sharing the blog pictures to Tumblr, Facebook, flicker, Twitter, etc. 

Hope you have understood the social media marketing interview questions and answers, in case you want to check SEO interview question, click here!

Wrapping up

These are some of the social media interview questions that you need to prepare. These questions will help you in cracking the social media interview easily without any hurdles. If you get prepared with these questions, you will be able to stand out amongst other candidates.