What is Email Marketing?

Can you guess the number of email users daily across the world?

It’s a whopping 4 billion.

And the number is expected to reach 4.6 billion by 2025.

Some more amazing facts about email marketing are listed below:

• Around 20% of eCommerce, retail, and consumer goods and services companies are moving towards the personalization of emails on the basis of ethnicity, race, and gender
• 4 out of 5 marketers, that means 80% of marketers believe that they would rather give up social media than email marketing
• Nearly 64% of small businesses find email marketing as an effective way of reaching out to their customers
• 35% of businesses send around three to five emails to their customers every week
• More than 40% of marketers observed budget cuts to email since the covid-19 pandemic
• The global email market was evaluated at USD 7.5 billion in 2020 and is projected to reach USD 17.9 billion by the end of 2027, as per a report by Statista 2021
• In 2019, the number of active email users surpassed 5.6 billion

And the most interesting one:

Email Marketing is the most successful and profitable direct digital marketing channel which generates an average ROI (Return on Investment) of USD 42 for every spend of USD 1, according to DMA 2019.

There are numerous such stats related to email marketing that make you believe that email marketing is one of the most powerful aspects of Digital Marketing. 

Also, you should learn email marketing if you are willing to make a career in the field of digital marketing. 

If you wish to learn email marketing and want to know about the tools and techniques involved in this aspect of digital marketing, then this blog is for you. Let’s look at an overview of what is email marketing.

What is Email Marketing?

Email Marketing is simply marketing your products or services via emails. These commercial emails are sent to a list of contacts who wish to and have given express permission to receive emails from you. 

You may have received emails from your eCommerce site (that you usually browse) saying, ‘Your referral points are expiring soon.’ 

You are most likely to open that email from your notification bar and start browsing to get the specified discounts. 

It is here that email marketing strategy worked!!

Email marketing can be used by companies to drive sales, inform your contacts, or create a community across your brand. 

Emails these days are usually personalized and focus on segmentation as well as consent. If you think this process will consume a lot of time, then relax, marketing automation has all set for you. 

Now that you know what is email marketing, let us have a look at its types

Emails can be of three types:

• Promotional
• Informational
• To serve a specific purpose

Promotional emails are meant for a clear call to action or CTA that represents a particular action you want your reader to take like making a purchase or visiting your webpage.

Informational emails are sent regularly as monthly, weekly, daily, or bi-weekly. These are informative just like newsletters and may feature valuable content such as case studies or new milestones. 

So far, we have understood what is email marketing and its types, moving forward let us understand its benefits in detail.

Benefits of Email Marketing

With email marketing, you can achieve three key objectives.

• Conversions

This implies that emails allow you to sell your products and services. You can launch email marketing campaigns to drive your sales and send emails to your subscribers. Also, you can utilize email marketing techniques to improve conversions. These are Abandoned cart emails and Personalized emails or Special Offers.

• Brand Awareness

With emails, you can reach people directly. It’s simply a one-to-one communication. These days, emails are not just another inbox where anyone can step in; rather it’s a curated space where only your preferred publications and brands can come in. 

It is important to note that a personalized email is more effective than a social media post. 

Scalability is another significant benefit of emails. This implies that emails can be sent to a massive number of recipients at a relatively low cost. 

• Customer Royalty

At every stage of a buyer’s journey, emails can drive customer loyalty. These may be conversion, lead generation, retention, or onboarding. Email marketing is a powerful way to develop a community. 

Importance of Email Marketing

First, the Accessibility of email makes it important in the digitally-driven world. You can have access to the audience who are least involved in tech-related stuff. Since there are still many people across the world who don’t find usage of the internet convenient, they know how to check emails. This makes emails the strong pillar of digital marketing. 

Second, emails are a cost-effective or affordable way of digital marketing. The pricing packages of email marketers are so reasonable that they fit into all budgets. You are required to work with an email marketing service if you wish that your marketing efforts are effective.

There are many email marketing tools that offer their services for free. When you have nothing to lose, it is worth giving a try. 

Third, the best part of email marketing is that you own your email list. Your email is entirely yours and you are not going to lose it. Even if your system crashes or some problem arises on your device, you still have access to your email and so you have a direct connection to the people interested in your products or services. 

With that, we have come to the end of the article “what is email marketing”

Conclusion

Did you conclude that learning one of the strongest pillars of digital marketing is worth it?

If your answer is a Yes, then here is a recommendation.

Take up an online training course to learn all the aspects of email marketing, including email campaigns, getting email subscribers, building email lists, sending mass emails, marketing brands through emails, driving traffic through emails, email rules and regulations, and more.

You will also learn the ways of promoting a product or service and soliciting sales. you will also get nuances of developing trust, loyalty, and brand awareness via email marketing. 

Hope you liked our article on what is Email marketing, in case of any doubts kindly leave a comment below.