According to reports, the US has 450 million mobile subscribers. And 84.2% of them have internet access on their mobile phones. However, mobile handsets play a huge role in making purchasing decisions. With mobile phones, customers can easily search for nearby businesses, use retail store apps, check prices, buy their favorite products, and also review their products. That’s why various marketers and marketing campaigns are shifting from traditional advertising to digital and modern marketing in recent years. Also from the latest data, it’s found that digital spending of businesses has been growing 14.3% between February and June 2020.

Here, mobile marketing plays a critical role in changing how companies think about their engaging prospects. However, if you want to fully take advantage of mobile marketing, then you need to develop the correct mobile marketing strategy. But do you know what Is mobile marketing is in detail? If not, let us start learning about this from the article highlighted below.

What Is Mobile Marketing?

Mobile marketing is the art of marketing the business through mobile devices. Hence it makes the business available to all mobile device users. If mobile marketing is carried out appropriately, then it provides the customers personalized time and location and sensitive information. Hence it enables the users to get exactly what they want. This kind of marketing is the marketing of the future. And if you are moving now with some mobile marketing strategy, you are surely leaving something behind. Because customers are likely to get engaged with you if they found you on their mobile handsets.

It has various ads which appear on the mobile screen and tablets. The ad formats and customization for mobile marketing can vary because there are a lot of social media platforms, websites, and mobile apps. If you have a computer and wi-fi access in your business, then you can easily implement any kind of mobile marketing strategy.

Now that you know what is mobile marketing, let us know some of the benefits offered by mobile marketing from the below.

Advantages of mobile marketing

Easy access

We take our mobile phones everywhere no matter where we are going. Even if we are eating or hanging out, mobile handsets are there on our sides. On average, an individual spends almost an hour on a mobile phone and keeps scrolling the top social media platform. Also, they keep tapping, swiping, and clicking their mobile phones approximately 2600 times a day. 37% of people in the US use their phones for purchasing their products from their favorite brands. These are some of the reasons and advantages of implanting the mobile marketing technique in the business. The mobile phone accessibility will also ensure that your ads and campaigns will be easily seen by potential customers.

Location and personalization

Mobile marketing will help your business in reaction to your customers at any place and at any time. No matter whether your customers are at work, home, or on vacations they can see your products and services. Also by using location-based marketing you can gain a lot of information about the taste and preferences of your customers. Through this, you can personalize your ad as per your custom requirement and needs. Also, you can target the advertising which can be adjusted to speak directly with one person based on things like purchase history and location.

Viral potential

We all love to share good things with our friends and family. And especially if we found some good and better content on Google. Here mobile marketing will enhance your potential of getting things going viral. Also, you will get much more exposure than you think of with no effort or cost.

Instant transaction

A mobile handset can become your best friend and especially when you are an impulse buyer. And also an impulse sealer. Think you have gone to some retail store for purchasing the stuff and you have gained the attraction with some stuff, you will go and purchase it soon before it gets out of stock. Mobile marketing or advertising is also the same. Individuals are using mobile phones as a form of entertainment and reducing their boredom. If they found your products attractive while scrolling some social media platform, they will end up buying it and does instant payments.

Cost-effectiveness

One of the primary and important advantages of mobile marketing is cost-effectiveness. Mobile marketing can benefit you in numerous ways. Mobile marketing is specifically done on mobile phones with a smaller screen than on desktops and laptops. That’s why the area is also limited and the content will also be displayed in smaller sizes and cost too. That’s why the cost of mobile marketing is very less as compared to that of radio and TV advertising. But mobile marketing can also target the same kind of customers you want to target with laptops and desktops. Also, you can see whom you want to show your ads to and whom to not. And if mobile marketing is not doing enough for your business, then you can stop the campaigns.

Easy in tracking results

Another benefit of implementing mobile marketing techniques is that it helps in tracking the results. Whatever campaign you are running, you can easily track the results of it. Also, you will be enabled to analyze the response for mobile marketing messages and understand the click-through rate. Hence you can simply tweak your campaign for getting a higher ROI.

Helps with search engine ranking

Everyone knows irrespective of field and profession that SEO is a complex process. Also, it’s difficult to make a strong presence on a social media platform for getting a better ranking. However, if you have an active Twitter or Facebook account which is linked to your website. Then your Twitter or any social media account will be displayed on search results. Therefore, mobile marketing will help you in boosting the overall SEO rankings. From PPC advertising to content marketing, you will have a huge and positive SEO impact on your business website and growth.

Various ad formats to choose from

Mobile marketing will offer you various kinds of ad formats. Hence you can use them all for promoting your business. Also, you need to choose the right ad format for your business because it will help you in reaching the right audience and getting more impressions at the lowest rate. Mobile marketing offers majorly four types of ad formats like banner ads, intestinal ads, native ads, and video ads. Banner ads will be simpler and more cost-effective. But its success will depend on choosing the right visual, color, CTA, and ads text. On the other hand, native ads are designed to blend better in the mobile environment.

Mobile experience can drive the purchase decision

As people are using mobile handsets, they highly crave immediacy and convenience. You can be able to learn more about the business with just mobile. Also, you are enabled to contact the business, check out the discounts, and make payments. This process can be done instantly and smoothly with a comfortable mobile experience. But for this business needs to develop a positive mobile experience for the user. Because if the customers get negative impact from the business, they are 60% less likely to shop their products and services. The positive mobile experience can develop more leads for your business and bring out more offline leads.

Now, we have seen what is mobile marketing and its key benefits.

Wrapping up

In this write-up on what is mobile marketing, we discussed everything about what is mobile marketing and its top benefits. These are some of the advantages for your business. Your business will see more revenue and growth with mobile marketing techniques. No matter what your goals and objectives are, you can be able to achieve them all with the marketing of mobile. Also, this marketing type is the future and will be adopted by almost every business irrespective of size and type. So, if you haven’t started or implemented marketing on mobile in your business, then start it today.
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