RajaBothra

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  • Digital Marketing Interview Questions

    Digital Marketing Interview Questions

    Over time, digital marketing has walked miles since its inception. It has become one of the most invested marketing channels for businesses seeking rapid conversions and better brand awareness. So, the firms wish to hire skilled professionals having in-depth knowledge and experience in digital marketing campaigns. Consequently, digital marketing has become a booming career pathway nowadays.

    Do you know? The United States has over 40,000 digital marketing managers employed in different companies. Additionally, they get a massive average salary of around $50,585 per annum in the States. These experts get tremendous job opportunities in companies of all dimensions, from startups to SMEs and massive enterprises. Overall, digital marketers are the most in-demand professionals across the globe.

    Are you willing to pursue a bright career in the digital marketing industry? You are on the right track if you have chosen digital marketing as your primary subject. However, mugging up the concepts will not lead you anywhere in a digital marketing job interview. You require extensive practice with the latest digital marketing interview questions to judge your readiness.

    Here is the ultimate interview question dump to kickstart your digital marketing career!

    An Introduction to Digital Marketing

    How about recapitulating the digital marketing fundamentals before jumping into the questionnaire? Sounds like a plan, right?

    So, here’s your chance to brush the concepts before diving into the advanced interview questions. Let’s dive in!

    Digital marketing refers to several tactics to make a business more visible online and acquire more customers by narrating how their services can solve specific user concerns and bring value to their lives. It also helps retain the existing customers for a brand and reach out to a broader audience using the Internet.

    Here are the top advantages of implementing digital marketing principles in a business:

    • Brands can get more website traffic by investing in digital marketing.
    • These strategies bring high-quality leads to a business’ doorstep who are ready to convert with minimal effort.
    • Brands leverage digital marketing campaigns to spread awareness about their services to their audiences.
    • Social media presence is crucial to getting more customers for a business. Brands can impress social media audiences and convince them to convert rapidly through digital marketing.
    • Every industry is becoming more competitive as time passes. So, businesses should invest in digital marketing to survive amidst immense competition and lead the industry effortlessly.

    After recalling the digital marketing basics, you are all set to enter the interview questionnaire now!

    Let’s move forward and discuss the most popular interview questions that you are likely to face in the future.

    Top Digital Marketing Interview Questions

    Before reading the interview questions, it will be best to revise your understanding and digital marketing concepts.

    After doing so, you can go through the following Q&A to identify your weaknesses and prepare accordingly.

    So, without further ado, let’s read the top 12 digital marketing interview questions right below!

    1. Classify digital marketing.

    We can classify digital marketing in two broad categories, namely:

    Inbound Marketing

    Inbound marketing attracts customers for a business by creating valuable content and customized experiences.

    Outbound Marketing

    In outbound marketing, businesses implement continuous efforts to advertise a product and increase its popularity through word-of-mouth and public relations.

    2. Name the different types of digital marketing aspects.

    The different types of digital marketing are:

    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Email Marketing
    • Content Marketing
    • Ecommerce Marketing
    • Social Media Marketing

    3. How to increase website traffic?

    The most popular ways of increasing website traffic that digital marketers use are:

    • Search engine optimization
    • Content marketing and optimization
    • Email marketing
    • Guest blogging
    • Display advertising
    • Curating catchy headlines
    • Using long-tail keywords
    • Paid search
    • Referral web traffic
    • LinkedIn marketing
    • Internal linking

    4. What do you mean by Search Engine Optimization (SEO)?

    Also known as SEO, search engine optimization refers to making a website appear higher on a Search Engine Results Page (SERP). Such high ranks help the business appear before a massive target audience and generate more conversions.

    5. What are keywords? What is their role in SEO?

    Keywords are phrases that search engine users use to find relevant web pages.

    Marketers use keywords in SEO to help the search engines understand the intent of a website or webpage and display it to the right audiences at the best time.

    6. Where should you implement keywords to improve a website’s search engine rankings?

    You can use keywords in the following locations to get better search engine rankings.

    • Meta tag
    • Website title
    • Website URL
    • Headlines
    • Body text
    • Webpage content

    7. Name the different types of SEO?

    There are two types of SEO:

    • White Hat SEO

    It refers to all strategies like content marketing, SEO, etc., developed by a marketer to get higher search engine ranks for a website.

    • Black Hat SEO

    Black hat SEO finds the loopholes in search engine algorithms and offers higher SERP rankings to the websites.

    • Grey Hat SEO

    Grey hat SEO is a midway strategy of black and white hat campaigns.

    8. Differentiate between on-page and off-page optimization.

    On-page SEO refers to all modifications implemented by businesses to make their websites rank higher on search engines.

    Off-page SEO refers to external activities like link building that improve a business’s reputation.

    9. What are the best ways to optimize online conversions for a business?

    We can optimize online conversions by analyzing the website performance from the user experience perspective. A marketer implements changes in the landing page, website layout, and navigation to get more conversions.

    10. What do you mean by a responsive web design?

    A responsive web design refers to an adaptive website layout that perfectly displays regardless of the screen sizes and resolutions without any UI glitches.

    11. What do you know about long-tail keywords?

    The long-tail keywords have over four words. These have low search traffic but perform better in pushing a website higher on search engine results pages.

    12. Name the four C’s in digital marketing.

    The four C’s of digital marketing are:

    • Customer
    • Content
    • Context
    • Conversation
    Wrapping Up

    So, these were the essential questions that you can expect in an interview. You can appear more confidently on your D-day by preparing for the above questions and learning the answers by heart.

  • Types of Digital Marketing

    Types of Digital Marketing

    Unpaid marketing: Search Engine Optimization (SEO)

    • Search journal has confirmed that up to 51% of website traffic is gained through organic search. In simple terms, organic traffic is equal to SEO.
    • The aim of SEO is to help a company rank on top in SERPs, therefore improving search engine traffic to the company’s site.
    • In order to achieve this goal, digital marketers perform keyword research and create respective content.
    • This content will help in improving the traffic of the website and finally lead to a good conversion rate.
    • In a recent survey by Salary.com, we got to know that on an average SEO specialist earn up to $70,058

    SEO involves the following qualities:

    • A high-quality content
    • Optimize on-page factors such as meta titles, header tags, optimized images, and SEO friendly URL
    • The site should pass core web vitals assessment
    • The domain authority should be high (which can be achieved with link building techniques)

    In order to know more, kindly refer to this article on SEO

    A simple example of SEO is below, basically when you search for the term “2022 best series” you get all organic results for the keyword, which means the article has passed all the on-page and off-page SEO factors.

    2022-best-series

    Paid Marketing: SEM

    Similarly when you look for a keyword (eg: data science course) on google and the website that pops up first through ads is the practice of SEM.

    sem

    Search engine marketing is the type of digital marketing that promotes a website or improves the visibility of site SERPs through paid advertising.

    Unlike SEO, here the marketers pay money for every click. In simple words, to gain traffic by paying money you need to opt for Google Ads. This process of purchasing is called PPC (pay per click) or CPC (cost per click).

    Why Use SEM?

    Some of the reasons to use SEM are:

    • Gain relevant traffic to your page
    • Generate conversions
    • Get good results with an allocated budget.
    • Brand visibility

    What is important in SEM?

    • Choose relevant keywords
    • Opt for the right text ad: Text ad is the format that is displayed in search engines
    • Ad group: A group of ads and keywords in which a daily allocated budget is defined.
    • Search network: Choose the right search network where you want your ads to be displayed. Such as google shopping and google maps.
    • Other metrics like impressions, CTR, clicks, CPC, etc. should be tracked and monitored on a regular basis

    Moving forward let us see what is content marketing type of digital marketing

    Content Marketing

    In simple words, in content marketing rather than pitching your company products, you are presenting a completely relevant and unique piece of content to your clients or prospects in order to help them solve their issues.

    Why use content marketing?

    There are a few reasons to use content – and benefits – for enterprises to use content marketing:

    • Increased sales
    • Cost savings
    • Better customers who have more loyalty
    • Content as a profit center

    For example, here is the guide to understand an example of content marketing:

    content-marketing-example

    In the above content, the writer is sharing a valuable piece of content on how babies behave during their 10th month. This way the target audience will gain knowledge and try to explore more about the brand.

    In short, this type of marketing helps in building trust and loyalty eventually leading them to purchase a product.

    Email Marketing

    • Email marketing is the practice of sharing business messages to a group of targeted audiences via emails.
    • The purpose of email marketing is for advertisements, sharing business events, or asking for a donation.

    Types of email marketing

    There are many types in email marketing like:

    • Promotional emails
    • Review email
    • Welcome emails and so on

    However, these emails help in converting prospects to clients.

    Affiliate Marketing

    • Affiliate marketing is a type where an organization conducts ads through a third-part site owner
    • These third-party site owners are called affiliates and in return, they get paid for each ad.

    Note: According to a marketing study, 15% of the e-commerce conversion rate can be gained through affiliate marketing.

    Why do Affiliate Marketing?

    • Get connected with global marketers
    • Better chance of gaining qualified leads
    • Cost-effective advertising

    Examples of Affiliate Marketing

    • Amazon Affiliate Marketing
    • Etsy Affiliate Marketing
    • eBay Affiliate Marketing

    A suitable example is added below:

    (Image)

    Social Media Marketing:

    • Social media marketing is the practice of promoting your content, product, or services on social media platforms like Facebook, Linkedin, Telegram, and so on.
    • It helps organizations to interact with existing clients and get in touch with new clients

    Why do Social Media Marketing?

    Some of the popular ways to do social media marketing are:

    • Publishing content: Content means articles and videos.
    • Promoting content: Through sponsored ads
    • Customer engagement: Interact with marketers and clients on chats
    • Increase “following” numbers: Encourage the audience in your industry to follow your product by publishing share-worthy content.
    • Give takeaways: Offer PDFs, ebooks, PPTs, videos, and so on through social media channels.

    A relevant example is added below:

    (Image)

    Digital PR marketing

    • Digital PR is a marketing technique opted to enhance a company’s online presence.
    • It is a marketing strategy to bring relevant traffic, link to relevant sites to increase organic rankings, “follow” numbers on social media, and customer engagement.

    Why do Digital PR Marketing?

    Digital PR involves:

    • Acquire backlinks from authoritative websites (with more DA)
    • Gaining brand awareness
    • Gain authentic customer reviews

    Purpose of Digital PR marketing

    • Digital PR is not similar to SEO.
    • Marketers use digital PR to promote their content to the relevant audiences through various media platforms.
    • The purpose of digital PR is to deliver their brand product to the right audience

    With that we have come to the end of the article on “Types of digital marketing” with their suitable examples, in case of any doubts please drop a comment below and our experts will get back to you.

  • How To Become A Digital Marketer?

    How To Become A Digital Marketer?

    Businesses increasingly use online means to connect with customers, fueling the growth of the digital marketing industry. Gaining valuable experience in digital marketing is a rewarding process. Professionals in the creative industries who thrive in fast-paced environments may find a rewarding career as digital marketers. As a digital marketer, you have various options for getting started and applying your abilities.

    As a digital marketing specialist, you’ll have the best career in the internet marketing sector if you put in the time and effort. However, suppose you’re prepared to put in the time and effort. In that case, a job in digital marketing is entirely within your grasp. Are you, nevertheless, concerned with the question of how to become a digital marketer?

    This article lets you know what digital marketing is and the learning path to becoming a digital marketer.

    Define What Digital Marketing Is?

    Generally speaking, digital marketing is advertising spread via digital channels, including search engines, websites, social media, and email. Marketing products, services, and brands via various internet media channels are called digital marketing. Researching things is done mainly through digital channels by today’s consumers.

    Digital marketing – Know its significance:

    Using digital marketing, you can reach a much broader audience and better target the customers most likely to buy your product or service than you could with traditional approaches. Additionally, it’s more cost-effective than traditional advertising and allows you to monitor and adjust your strategy regularly.

    The definitive guide to becoming a digital marketing

    Digital marketing necessitates a specific blend of inventiveness and technical proficiency. You’ll be producing attention-grabbing headlines for ad campaigns, and you’ll also be monitoring the campaign’s metrics. There are numerous subfields within this broad profession, and each one necessitates a specific set of abilities.

    You’ll need to be familiar with a few key terminologies in digital marketing to get started.

    • Learn about digital marketing strategies:

    Developing a digital marketing strategy may also be seen as a plan for achieving your company’s marketing goals via social media and other online platforms.

    • Hone your SEO expertise:

    SEO (Search Engine Optimization) is a frequent word in the digital marketing field, and the foundations are simple. You may increase your website’s exposure in search engines by boosting the quality of traffic that visits your site, as well as the quantity of traffic that visits your site.

    • Increasing your social media marketing know-how:

    In addition to employing Facebook’s paid ads, you should familiarise yourself with how marketing works on other social media platforms. In some scenarios, it is required to use social media networks such as Pinterest or LinkedIn to promote a specific website.

    • Pay-per-click advertising campaigns:

    Each time their advertisement is clicked, the advertiser pays the publisher, known as pay per click (or PPC for short). These are particularly powerful because you have complete control over who and when your advertising is broadcast.

    AdWords is a rebranding of Google’s internet advertising platform launched in 2000. It can be promoted in various locations (even non-search websites, mobile apps, and videos). Users of the web can see service offerings, products, short adverts, or films that advertisers have bid on. As a result of advertisers paying for clicks, Google can profit from search.

    • Email marketing’s significance:

    Marketing professionals continue to rely on email despite the popularity of social media platforms like Facebook and Twitter to close deals, generate leads, and keep in touch with clients.

    There are several ways to create leads for email marketing campaigns. For the most part, email marketing is the final stage in a sales funnel. Still, email marketing is the only one that can close the deal. Most teams lack an email marketing specialist. As a result, the digital marketing manager oversees all email initiatives.

    1. Digital marketing tactics based on data analysis:

    It’s considered a digital marketing campaign if a brand’s marketing strategy is implemented across all digital platforms where customers interact with it. It’s usually to boost the company’s growth by increasing the conversion rate of customers.

    2. Create a blog:

    One of the simplest methods to learn about digital marketing is to start your blog and use what you’ve learned in your work. You’ll learn about SEO, social media marketing, WordPress, and a slew of other facets of digital marketing as you get your blog off the ground.

    3. Take digital marketing certification courses online

    Online courses help you learn the digital marketing abilities that most businesses are looking for since you’ll be doing most of your job online. It’s possible to discover basic free classes or pay for an online program that teaches you marketing fundamentals and how to use the most popular digital marketing tools. Getting a certificate for completing an online course is a great way to show employers how well you’ve learned a subject matter.

    4. Go through digital marketing books:

    As an alternative to paying for an expensive digital marketing course, you can buy inexpensive digital marketing books and begin reading them. However, books are a terrific way to get started in digital marketing, even if you have no prior experience.

    5. Keeping up with the latest digital marketing trends is essential:

    To keep up with the ever-changing world of digital marketing, you should always be on the lookout for opportunities to learn new things. Read blogs and newsletters from industry magazines on new tools and techniques to stay on top of the latest trends. Please take advantage of your colleagues about their roles in digital marketing.

    Key takeaways

    There are three things you must keep in mind if you want to master digital marketing:

    • It would help if you learned every digital marketing channel.
    • As a digital marketing expert, you’ll be expected to keep up with the ever-changing nature of the field.
    • Salary and compensation are heavily influenced by years of experience and results.

    Although many schools offer digital marketing degrees, a four-year college diploma is not required. If you’re ready to put in the time and effort, you can make a career out of digital marketing.

  • What Is Mobile Marketing In Digital Marketing and Its Top 8 Benefits

    What Is Mobile Marketing In Digital Marketing and Its Top 8 Benefits

    According to reports, the US has 450 million mobile subscribers. And 84.2% of them have internet access on their mobile phones. However, mobile handsets play a huge role in making purchasing decisions. With mobile phones, customers can easily search for nearby businesses, use retail store apps, check prices, buy their favorite products, and also review their products. That’s why various marketers and marketing campaigns are shifting from traditional advertising to digital and modern marketing in recent years. Also from the latest data, it’s found that digital spending of businesses has been growing 14.3% between February and June 2020.

    Here, mobile marketing plays a critical role in changing how companies think about their engaging prospects. However, if you want to fully take advantage of mobile marketing, then you need to develop the correct mobile marketing strategy. But do you know what Is mobile marketing is in detail? If not, let us start learning about this from the article highlighted below.

    What Is Mobile Marketing?

    Mobile marketing is the art of marketing the business through mobile devices. Hence it makes the business available to all mobile device users. If mobile marketing is carried out appropriately, then it provides the customers personalized time and location and sensitive information. Hence it enables the users to get exactly what they want. This kind of marketing is the marketing of the future. And if you are moving now with some mobile marketing strategy, you are surely leaving something behind. Because customers are likely to get engaged with you if they found you on their mobile handsets.

    It has various ads which appear on the mobile screen and tablets. The ad formats and customization for mobile marketing can vary because there are a lot of social media platforms, websites, and mobile apps. If you have a computer and wi-fi access in your business, then you can easily implement any kind of mobile marketing strategy.

    Now that you know what is mobile marketing, let us know some of the benefits offered by mobile marketing from the below.

    Advantages of mobile marketing

    Easy access

    We take our mobile phones everywhere no matter where we are going. Even if we are eating or hanging out, mobile handsets are there on our sides. On average, an individual spends almost an hour on a mobile phone and keeps scrolling the top social media platform. Also, they keep tapping, swiping, and clicking their mobile phones approximately 2600 times a day. 37% of people in the US use their phones for purchasing their products from their favorite brands. These are some of the reasons and advantages of implanting the mobile marketing technique in the business. The mobile phone accessibility will also ensure that your ads and campaigns will be easily seen by potential customers.

    Location and personalization

    Mobile marketing will help your business in reaction to your customers at any place and at any time. No matter whether your customers are at work, home, or on vacations they can see your products and services. Also by using location-based marketing you can gain a lot of information about the taste and preferences of your customers. Through this, you can personalize your ad as per your custom requirement and needs. Also, you can target the advertising which can be adjusted to speak directly with one person based on things like purchase history and location.

    Viral potential

    We all love to share good things with our friends and family. And especially if we found some good and better content on Google. Here mobile marketing will enhance your potential of getting things going viral. Also, you will get much more exposure than you think of with no effort or cost.

    Instant transaction

    A mobile handset can become your best friend and especially when you are an impulse buyer. And also an impulse sealer. Think you have gone to some retail store for purchasing the stuff and you have gained the attraction with some stuff, you will go and purchase it soon before it gets out of stock. Mobile marketing or advertising is also the same. Individuals are using mobile phones as a form of entertainment and reducing their boredom. If they found your products attractive while scrolling some social media platform, they will end up buying it and does instant payments.

    Cost-effectiveness

    One of the primary and important advantages of mobile marketing is cost-effectiveness. Mobile marketing can benefit you in numerous ways. Mobile marketing is specifically done on mobile phones with a smaller screen than on desktops and laptops. That’s why the area is also limited and the content will also be displayed in smaller sizes and cost too. That’s why the cost of mobile marketing is very less as compared to that of radio and TV advertising. But mobile marketing can also target the same kind of customers you want to target with laptops and desktops. Also, you can see whom you want to show your ads to and whom to not. And if mobile marketing is not doing enough for your business, then you can stop the campaigns.

    Easy in tracking results

    Another benefit of implementing mobile marketing techniques is that it helps in tracking the results. Whatever campaign you are running, you can easily track the results of it. Also, you will be enabled to analyze the response for mobile marketing messages and understand the click-through rate. Hence you can simply tweak your campaign for getting a higher ROI.

    Helps with search engine ranking

    Everyone knows irrespective of field and profession that SEO is a complex process. Also, it’s difficult to make a strong presence on a social media platform for getting a better ranking. However, if you have an active Twitter or Facebook account which is linked to your website. Then your Twitter or any social media account will be displayed on search results. Therefore, mobile marketing will help you in boosting the overall SEO rankings. From PPC advertising to content marketing, you will have a huge and positive SEO impact on your business website and growth.

    Various ad formats to choose from

    Mobile marketing will offer you various kinds of ad formats. Hence you can use them all for promoting your business. Also, you need to choose the right ad format for your business because it will help you in reaching the right audience and getting more impressions at the lowest rate. Mobile marketing offers majorly four types of ad formats like banner ads, intestinal ads, native ads, and video ads. Banner ads will be simpler and more cost-effective. But its success will depend on choosing the right visual, color, CTA, and ads text. On the other hand, native ads are designed to blend better in the mobile environment.

    Mobile experience can drive the purchase decision

    As people are using mobile handsets, they highly crave immediacy and convenience. You can be able to learn more about the business with just mobile. Also, you are enabled to contact the business, check out the discounts, and make payments. This process can be done instantly and smoothly with a comfortable mobile experience. But for this business needs to develop a positive mobile experience for the user. Because if the customers get negative impact from the business, they are 60% less likely to shop their products and services. The positive mobile experience can develop more leads for your business and bring out more offline leads.

    Now, we have seen what is mobile marketing and its key benefits.

    Wrapping up

    In this write-up on what is mobile marketing, we discussed everything about what is mobile marketing and its top benefits. These are some of the advantages for your business. Your business will see more revenue and growth with mobile marketing techniques. No matter what your goals and objectives are, you can be able to achieve them all with the marketing of mobile. Also, this marketing type is the future and will be adopted by almost every business irrespective of size and type. So, if you haven’t started or implemented marketing on mobile in your business, then start it today.
    Hope you liked the article “what is mobile marketing” in case of any doubts, leave a comment below

  • What is PPC in Digital Marketing? Everything you Need to Know

    What is PPC in Digital Marketing? Everything you Need to Know

    Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, it’s an amazing way of marketing the business and reaching new customers. But many businesses still found it difficult to get started with this digital marketing channel. 

    But do you know what is PPC or pay-per-click marketing? If not, then this article might help you in knowing it in the best way. So, let us start learning about PPC marketing. 

    What is PPC in Digital marketing?

    what is PPC in Digital Marketing

    PPC is the form of online advertising model where the advertisers run their ads on platforms such as Google ads. And also they are liable to pay the fee every time a user clicks on it. Not necessary, PPC marketing can be run with any kind of search engine. And as soon as the ads get displayed, they can be able to see them at the top of the result page. Search engine advertising is one of the prominent forms of PPC. PPC allows the advertisers to bid on the ad placement in the search engine sponsored links. This type of marketing can be used for increasing sales, generating leads, and also promoting brand awareness. 

    It’s an awesome opportunity to give your business a leg up by putting the brand and products in front of the users who have never found their one. Furthermore, this kind of marketing can be a valuable asset for your business growth. 

    Now that you know what is PPC in digital marketing, but, do you know what importance does PPC hold in growing the overall business? No, let’s discuss this in the article below. 

    Importance of PPC marketing for boosting success

    Give immediate and consistent results

    One of the important yet simple importance of using PPC is immediate and consistent results. This is not like search engine optimization which focuses only on organic traffic growth. It can help you in giving sooner results. As soon as your ad will go live (overnight) you will start getting the results. Businesses that are interested in generating revenue quickly. Or loves taking advantage of short-term marketing window, should use PPC marketing. Also for brand advertising strategies, PPC marketing is the crucial part of short-term and long-term marketing strategy. 

    Helps in contributing to your business goals and revenue 

    revenue

    You might find this reason obvious but another reason why PPC marketing is crucial is that it contributes to business KPI’s and can bring the revenue directly. PPC is more tempting because it gives quick results and also acts as a reliable source of earning high revenue. If you spend $1 on google ads, you will get $2 in revenue. It means it has revenue and google ads have a ratio of 2:1. Many kinds of PPC platforms have inbuilt KPIs as the campaign goals that allow the business to target specific goals. Moreover, PPC helps in making your business existable online for a long time. These kinds of ads help the business in advertising specific needs, tracking performance, and measuring the results. 

    A most successful form of digital marketing

    digital marketing
    digital marketing

    No doubt, PPC is one of the most successful and graceful forms of digital marketing and advertising. Many data shows that other forms of digital marketing don’t get as high rank as PPC. It ranks highly with a 20% claim which offers them the highest ROI out of any digital marketing strategy. Also, reports show that by the end of 2020, PPC advertising will surpass organic search engine traffic as the top revenue-driving medium in the digital marketing field. For retail, PPC will drive 36% of revenue business with 46%. And gain more conversion traffic of 50% than the organic search results. However, if you ignore the PPC, then it means that you are ignoring the crucial part of internet shopper behavior. 75% of people say that search ads on PPC make the information easier to be accessible. 

    The greater amount of budget control

    money-bag

    PPC advertising is built entirely around the budget. That’s why it offers a much greater level of control than traditional paid advertising strategies. Out of other reasons, one of the major reasons for using PPC is because businesses get granular control of how their capital budget is spent. Also with PPC advertising, you are only liable to be paid on clicks. For entry to PPC advertising, there is no paid barrier and no minimum ad budget. Hence, businesses can be able to choose how much to spend little or large. With Google ads and Microsoft advertising, marketers can develop the campaign hierarchy which can be broken into account> campaign> ad group> ads> keywords> audience. Many social media platforms also use some kind of hierarchy. Through this manner, marketers can be able to break down and tune the budget which they want. And through controls on the budget for every campaign, group, and specific ad.

    Targeted and more controlled advertising 

    advertising

    Another reason why PPC is important for many businesses is that many other advertising models allow specific control. Businesses consider their audience important for transactions and sales. Hence use PPC advertising for targeting an incredibly specific audience. And for the Google ad network, PPC marketers will be controlling to display which ads and wherein a very precise level. With PPC advertising, marketers can be able to control how, when, and where their ads will be displayed. Including the days, locations, and search queries. And PPC across the social media platforms, control over the targeted ad demographics can be more specified. 

    Improves SEO performance 

    SEO

    PPC and SEO walk together because there is a lot of overlap. There is high importance of PPC and SEO as the business will be targeting the same keywords, on the same platform, and with the same keywords. If you think there is a link between a PPC campaign on search engines and SEO ranking then that business that optimizes both will be more beneficial. This is why PPC is important for business SEO as it will improve the website and its content for a better google quality score which improves the SEO ranking automatically. However, if you are performing keyword research and density then you can easily optimize both for SEO and PPC. And if the business achieves both, then they believe that PPC helps the SEO. 

    Measuring and tracking of fine-tune ads

    social media
    social media

    PPC also enjoys the perk that traditional non-digital strategies don’t offer and it’s only feedback data. Marketers will measure the high metric and use the data for improving the PPC campaign. The PPC advertising importance relies on the business ability on accurately reading the data, making adjustments on ad campaigns, waiting for the new data to come in, and measuring out the effectiveness of the changes. PPC advertising field is rich in data and provides the marketers granular level of data and ad control. Because these changes will make an impact on huge budget-saving with greater ROI. That’s why PPC plays a huge role in modern marketing as well. PPC will provide a maximize click on pre-set and budget, target the specific desired cost per action for conversion styles, target the specific return on ad spend amount and create the balance between the spend and revenue. 

    With that we have understood what is PPC and its importance in digital marketing.

    Wrapping up

    In this write-up about what is PPC, we discussed what is ppc or pay-per-click in digital marketing, its benefits and importance as well. These are some of the reasons why PPC is important for boosting the success of the business. Also, with this article, you must have got a thorough knowledge of what PPC marketing is all about. Whatever you are looking for PPC, you will get everything in this article. So, if you want to get started with PPC marketing, then start it today and get the most benefit out of this form of digital marketing. 

    In case you have any doubts about what is PPC, leave a comment below and our experts will get back to you at the earliest.

  • What is Email Marketing?

    What is Email Marketing?

    Can you guess the number of email users daily across the world?

    It’s a whopping 4 billion.

    And the number is expected to reach 4.6 billion by 2025.

    Some more amazing facts about email marketing are listed below:

    • Around 20% of eCommerce, retail, and consumer goods and services companies are moving towards the personalization of emails on the basis of ethnicity, race, and gender
    • 4 out of 5 marketers, that means 80% of marketers believe that they would rather give up social media than email marketing
    • Nearly 64% of small businesses find email marketing as an effective way of reaching out to their customers
    • 35% of businesses send around three to five emails to their customers every week
    • More than 40% of marketers observed budget cuts to email since the covid-19 pandemic
    • The global email market was evaluated at USD 7.5 billion in 2020 and is projected to reach USD 17.9 billion by the end of 2027, as per a report by Statista 2021
    • In 2019, the number of active email users surpassed 5.6 billion

    And the most interesting one:

    Email Marketing is the most successful and profitable direct digital marketing channel which generates an average ROI (Return on Investment) of USD 42 for every spend of USD 1, according to DMA 2019.

    There are numerous such stats related to email marketing that make you believe that email marketing is one of the most powerful aspects of Digital Marketing. 

    Also, you should learn email marketing if you are willing to make a career in the field of digital marketing. 

    If you wish to learn email marketing and want to know about the tools and techniques involved in this aspect of digital marketing, then this blog is for you. Let’s look at an overview of what is email marketing.

    What is Email Marketing?

    Email Marketing is simply marketing your products or services via emails. These commercial emails are sent to a list of contacts who wish to and have given express permission to receive emails from you. 

    You may have received emails from your eCommerce site (that you usually browse) saying, ‘Your referral points are expiring soon.’ 

    You are most likely to open that email from your notification bar and start browsing to get the specified discounts. 

    It is here that email marketing strategy worked!!

    Email marketing can be used by companies to drive sales, inform your contacts, or create a community across your brand. 

    Emails these days are usually personalized and focus on segmentation as well as consent. If you think this process will consume a lot of time, then relax, marketing automation has all set for you. 

    Now that you know what is email marketing, let us have a look at its types

    Emails can be of three types:

    • Promotional
    • Informational
    • To serve a specific purpose

    Promotional emails are meant for a clear call to action or CTA that represents a particular action you want your reader to take like making a purchase or visiting your webpage.

    Informational emails are sent regularly as monthly, weekly, daily, or bi-weekly. These are informative just like newsletters and may feature valuable content such as case studies or new milestones. 

    So far, we have understood what is email marketing and its types, moving forward let us understand its benefits in detail.

    Benefits of Email Marketing

    With email marketing, you can achieve three key objectives.

    • Conversions

    This implies that emails allow you to sell your products and services. You can launch email marketing campaigns to drive your sales and send emails to your subscribers. Also, you can utilize email marketing techniques to improve conversions. These are Abandoned cart emails and Personalized emails or Special Offers.

    • Brand Awareness

    With emails, you can reach people directly. It’s simply a one-to-one communication. These days, emails are not just another inbox where anyone can step in; rather it’s a curated space where only your preferred publications and brands can come in. 

    It is important to note that a personalized email is more effective than a social media post. 

    Scalability is another significant benefit of emails. This implies that emails can be sent to a massive number of recipients at a relatively low cost. 

    • Customer Royalty

    At every stage of a buyer’s journey, emails can drive customer loyalty. These may be conversion, lead generation, retention, or onboarding. Email marketing is a powerful way to develop a community. 

    Importance of Email Marketing

    First, the Accessibility of email makes it important in the digitally-driven world. You can have access to the audience who are least involved in tech-related stuff. Since there are still many people across the world who don’t find usage of the internet convenient, they know how to check emails. This makes emails the strong pillar of digital marketing. 

    Second, emails are a cost-effective or affordable way of digital marketing. The pricing packages of email marketers are so reasonable that they fit into all budgets. You are required to work with an email marketing service if you wish that your marketing efforts are effective.

    There are many email marketing tools that offer their services for free. When you have nothing to lose, it is worth giving a try. 

    Third, the best part of email marketing is that you own your email list. Your email is entirely yours and you are not going to lose it. Even if your system crashes or some problem arises on your device, you still have access to your email and so you have a direct connection to the people interested in your products or services. 

    With that, we have come to the end of the article “what is email marketing”

    Conclusion

    Did you conclude that learning one of the strongest pillars of digital marketing is worth it?

    If your answer is a Yes, then here is a recommendation.

    Take up an online training course to learn all the aspects of email marketing, including email campaigns, getting email subscribers, building email lists, sending mass emails, marketing brands through emails, driving traffic through emails, email rules and regulations, and more.

    You will also learn the ways of promoting a product or service and soliciting sales. you will also get nuances of developing trust, loyalty, and brand awareness via email marketing. 

    Hope you liked our article on what is Email marketing, in case of any doubts kindly leave a comment below.

  • What Is SEM in Digital Marketing and What are Its Strategies.

    What Is SEM in Digital Marketing and What are Its Strategies.

    Most people are familiar with the concept of advertising. Companies that are designing products or offering services bring it to the customer’s attention via advertisements. Traditionally, the top channels for advertisements were televisions, radio, newspapers, and magazines. Today, however, channels like social media, search engines, emails, websites, and mobile applications have become more popular for marketing purposes. This kind of marketing where we use digital channels for the promotion of products and services is called digital marketing. 

    As the digital landscape becomes more competitive for businesses, it’s almost impossible to attract the target audience without concentrated efforts towards digital marketing. Irrespective of how small or large a business is, they must at some point invest in digital marketing strategy if they want to survive in this highly competitive space. When you start exploring what digital marketing is all about, you will come across its many facets – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, email marketing, and so on. 

    This article particularly focuses on Search Engine Marketing. Let us know what  is SEM all about and why its knowledge is important for your digital marketing career. 

    What Is SEM/ Search Engine Marketing  

    SEM

    As the phrase suggests, search engine marketing refers to all the advertising efforts that improve the visibility of a website through search engines. When we say this, you may immediately relate two facets of digital marketing that are linked to search engines – SEO and Pay-Per-Click (PPC) marketing. Though it may seem fair, experts are now of the opinion that SEO is a stand-alone practice and Search Engine Marketing majorly focuses on PPC or paid search. 

    Now that you have understood the basic concept of “what is SEM” term, let’s understand it in detail.

    SEM, simply put, is an online marketing strategy that uses paid ads on the search engine results page, usually that of Google, Bing, and Yahoo. Businesses that use SEM optimize their websites as per search engine best practices and advertise them next so that they appear on the top of the Search Engine Results Page (SERPs). When it comes to creating paid ads, PPC is, by far, the most popular and effective strategy. PPC ads can take on various formats like text-based small advertisements on SERPs or a visual element that shows a product (along with its price as in Amazon products). 

    The advertisers opting for PPC are usually required to bid on some specific keywords that are related to their product or service and likely to be entered by users when searching for that product. Every time that paid ad is clicked, the company needs to pay the search engine, hence the name Pay-Per-Click. PPC gives the advertiser an outlet for their advertisements to be displayed alongside the bid results for the search queries. 

    What makes PPC attractive and an unbeatable online marketing tool is the instant visibility on search engine results that can grab the attention of the target audience. In contrast to PPC, the organic aspect of SEM, i.e., SEO takes more time to get people’s attention. 

    SEO, as mentioned earlier, comes under the umbrella of SEM. Search Engine Optimization is the organic way of driving traffic to a website, meaning one doesn’t pay the search engines for a higher ranking in SERPs. It refers to the efforts taken to make a site more search engine friendly and include the right keywords in the landing page so that it can rank higher.   

    Since we have completely understood the concept of “What Is SEM” let us understand how does it work.

    How Does an SEM Strategy Pay Off?

    Strategy

    Search engines like Google use certain complex algorithms to bring the most relevant results to the users for all of their search queries. Over the years, these algorithms have become sophisticated in differentiating relevant results from spam ones. In fact, Google now uses advanced machine learning algorithms to improvise its search results. So, it is important to have a sound knowledge of search engine algorithms when starting with any SEM strategy. 

    What Needs to be Focused in SEM?

    Focused

    Advertisers should next be careful while selecting the keywords for their PPC ads. Keyword research should be conducted and the most appropriate keywords must be given for bidding. The geographic location should be selected properly so that the ad appears when the search is conducted in the desired area. An SEM strategy should be devised with a specific goal in mind and the paid search ads should be optimized. This requires a clear understanding of how paid ads platforms work.

    Attention should also be paid to how any SEM campaign is performing. There are various SEM tools that can help you track the crucial performance metrics and check if the strategy is actually paying off or needs any improvement.

    Now that we have understood what is SEM and why is it important, let us go ahead and understand what are the important tools of SEM (Search Engine Marketing)

    Tools of SEM

    Some of the popular tools used in SEM are:

    • SEMRush, 
    • Google Ads, 
    • WordStream, 
    • SuperMetrics, 
    • Unbounce,
    • Bing Ads Editor,
    • Google Keyword Planner,
    • Optmyzr and 
    • SpyFu

    One can manage a number of performance variables like budget, keyword, and copy. With taht we have come to the end of the article “What Is SEM”.

    Bottom Line 

    In this article “what Is SEM/ Search Engine Marketing” we learned that the use of search engines for marketing has proven to be one of the most effective ways to boost a brand’s online exposure. Running an SEM-focused marketing campaign goes beyond just giving money to Google Ads. It is important to take some formal SEM training so as to build a strong foundation in this subject and learn how to market research, choose the right keywords for your product, and write an engaging message. 

    Hope you liked the article on “What Is SEM”, in case of any doubts please leave a comment below. Our experts will get back to you at the earliest.

  • What is PPC in Digital Marketing? Everything you Need to Know

    What is PPC in Digital Marketing? Everything you Need to Know

    Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, it’s an amazing way of marketing the business and reaching new customers. But many businesses still found it difficult to get started with this digital marketing channel. 

    But do you know what is PPC or pay-per-click marketing? If not, then this article might help you in knowing it in the best way. So, let us start learning about PPC marketing. 

    What is PPC in Digital marketing?

    PPC is the form of online advertising model where the advertisers run their ads on platforms such as Google ads. And also they are liable to pay the fee every time a user clicks on it. Not necessary, PPC marketing can be run with any kind of search engine. And as soon as the ads get displayed, they can be able to see them at the top of the result page. Search engine advertising is one of the prominent forms of PPC. PPC allows the advertisers to bid on the ad placement in the search engine sponsored links. This type of marketing can be used for increasing sales, generating leads, and also promoting brand awareness. 

    It’s an awesome opportunity to give your business a leg up by putting the brand and products in front of the users who have never found their own. Furthermore, this kind of marketing can be a valuable asset for your business growth. 

    Now that you know what is PPC in digital marketing, but, do you know what importance does PPC holds in growing the overall business? No, let’s discuss this in the article below. 

    Importance of PPC marketing for boosting success

    Give immediate and consistent results

    consistent results

    One of the important yet simple importance of using PPC is immediate and consistent results. This is not like search engine optimization which focuses only on organic traffic growth. It can help you in giving sooner results. As soon as your ad will go live (overnight) you will start getting the results. Businesses that are interested in generating revenue quickly. Or loves taking advantage of short-term marketing window, should use PPC marketing. Also for brand advertising strategies, PPC marketing is the crucial part of short-term and long-term marketing strategy. 

    Helps in contributing to your business goals and revenue 

    goals and revenue

    You might find this reason obvious but another reason why PPC marketing is crucial is that it contributes to business KPI’s and can bring the revenue directly. PPC is more tempting because it gives quick results and also acts as a reliable source of earning high revenue. If you spend $1 on google ads, you will get $2 in revenue. It means it has revenue and google ads have a ratio of 2:1. Many kinds of PPC platforms have inbuilt KPIs as the campaign goals that allow the business to target specific goals. Moreover, PPC helps in making your business existable online for a long time. These kinds of ads help the business in advertising specific needs, tracking performance, and measuring the results. 

    A most successful form of digital marketing

    digital marketing

    No doubt, PPC is one of the most successful and graceful forms of digital marketing and advertising. Many data shows that other forms of digital marketing don’t get as high a rank as PPC. It ranks highly with a 20% claim which offers them the highest ROI out of any digital marketing strategy. Also, reports show that by the end of 2020, PPC advertising will surpass organic search engine traffic as the top revenue-driving medium in the digital marketing field. For retail, PPC will drive 36% of revenue business with 46%. And gain more conversion traffic of 50% than the organic search results. However, if you ignore the PPC, then it means that you are ignoring the crucial part of internet shopper behavior. 75% of people say that search ads on PPC make the information easier to be accessible. 

    The greater amount of budget control

    budget control

    PPC advertising is built entirely around the budget. That’s why it offers a much greater level of control than traditional paid advertising strategies. Out of other reasons, one of the major reasons for using PPC is because businesses get granular control of how their capital budget is spent. Also with PPC advertising, you are only liable to be paid on clicks. For entry to PPC advertising, there is no paid barrier and no minimum ad budget. Hence, businesses can be able to choose how much to spend little or large. With Google ads and Microsoft advertising, marketers can develop the campaign hierarchy which can be broken into account> campaign> ad group> ads> keywords> audience. Many social media platforms also use some kind of hierarchy. Through this manner, marketers can be able to break down and tune the budget which they want. And through controls on the budget for every campaign, group, and specific ad.

    Targeted and more controlled advertising

    advertising

    Another reason why PPC is important for many businesses is that many other advertising models allow specific control. Businesses consider their audience important for transactions and sales. Hence use PPC advertising for targeting an incredibly specific audience. And for the Google ad network, PPC marketers will be controlling to display which ads and wherein a very precise level. With PPC advertising, marketers can be able to control how, when, and where their ads will be displayed. Including the days, locations, and search queries. And PPC across the social media platforms, control over the targeted ad demographics can be more specified. 

    Improves SEO performance

    SEO

    PPC and SEO walk together because there is a lot of overlap. There is high importance of PPC and SEO as the business will be targeting the same keywords, on the same platform, and with the same keywords. If you think there is a link between a PPC campaign on search engines and SEO ranking then that business that optimizes both will be more beneficial. This is why PPC is important for business SEO as it will improve the website and its content for a better google quality score which improves the SEO ranking automatically. However, if you are performing keyword research and density then you can easily optimize both for SEO and PPC. And if the business achieves both, then they believe that PPC helps the SEO. 

    Measuring and tracking of fine-tune ads

    Measuring

    PPC also enjoys the perk which traditional non-digital strategies don’t offer and its only feedback data. Marketers will measure the high metric and use the data for improving the PPC campaign. The PPC advertising importance relies on the business’s ability to accurately read the data, make adjustments on ad campaigns, wait for the new data to come in, and measuring out the effectiveness of the changes. PPC advertising field is rich in data and provides the marketers granular level of data and ad control. Because these changes will make an impact on huge budget-saving with greater ROI. That’s why PPC plays a huge role in modern marketing as well. PPC will provide a maximize click on pre-set and budget, target the specific desired cost per action for conversion styles, target the specific return on ad spend amount and create the balance between the spend and revenue. 

    With that, we have understood what is PPC and its importance in digital marketing.

    Wrapping up

    In this write-up about what is PPC, we discussed what is PPC or pay-per-click in digital marketing, its benefits, and its importance as well. These are some of the reasons why PPC is important for boosting the success of the business. Also, with this article, you must have got a thorough knowledge of what PPC marketing is all about. Whatever you are looking for PPC, you will get everything in this article. So, if you want to get started with PPC marketing, then start it today and get the most benefit out of this form of digital marketing. 

    In case you have any doubts about what is PPC, leave a comment below and our experts will get back to you at the earliest.

  • What Is Content Marketing in 2022: Types, Benefits & More

    What Is Content Marketing in 2022: Types, Benefits & More

    Wondering what is content marketing? In today’s digital era, content marketing has brought an exciting strategy to an essential marketing powerhouse for almost every business in every industry. Many businesses and industries are skeptical whether content marketing is worth implementing or will it work for their business? The answer always sounds “Yes”.

    Content marketing is becoming very important in the digital marketing sector as it helps in increasing the volume of quality traffic to any website. It became a crucial part of marketing strategies as the most effective way to attract traffic to your website is through the content you present or showcase in your blog.

    We can believe in the phrase, “content is king”. Yes absolutely, through good content marketing we can set ourselves apart from competitors, so it has become a necessity for every modern brand. Content marketing is considered the heart of most successful digital marketing campaigns. Because of good content, only every brand becomes great and can connect with its audience. It can improve brand reputation and help influence conversation.

    Content marketing is a cost-effective way to bring in new leads and innovations. It also can improve your SEO efforts. The main attraction of content marketing is that it helps showcase your subject matter expertise and helps you stay ahead of your competitors. Companies can build strong relationships with their customers with content marketing. 

    This article “What is Content marketing” will try to focus on some of the important aspects of content marketing.

    What is Content Marketing?

    metrics
    metrics

    Basically, content marketing is known as a type of marketing that includes the building and sharing of online or digital material such as videos, articles, podcasts, social media posts, blogs, etc. that can stimulate interest in any brand’s product or service.

    In the other words, content marketing is a strategic marketing process that focuses on creating and distributing relevant, valuable, and consistent content to attract the right audience and drive profitable customer actions. It promotes brand awareness, approaches expertise, and keeps your business top of mind when it’s time to buy what you sell. 

    Content marketing is used by several leading brands. A recent report says that the vast majority of marketers are implementing content marketing strategies in their campaigns. Organizations such as Cisco Systems, Microsoft, P&G, and John Deere. But it is also helpful for small businesses and one-person shops around the world as it works effectively. 

    Content marketing is good for your customers as it increases sales. It is a cost-saving process that can provide better customers with more loyalty. Content marketing strategies present quality content that can be a profit center for any organization. So the content is considered as the present and the future of marketing. 

    The implementation and consistent use of content marketing creates, grows, and nurtures relationships with your current and prospective consumers. 

    Hope you have understood what is content marketing, now let us have a look at some of the facts.

    In case you are looking for content marketing interview questions, check this out!

    Types of Content Marketing
    • Blogging
    • Video content
    • Infographics
    • Email
    • Visual content.
    • eBooks.
    • PDFs

    Some Interesting Facts

    facts
    facts

    Content marketing has become a necessity of any organization as there are several interesting stats that show how businesses are getting benefits from content marketing.

    • Businesses that use blogs for their promotion get around 67% more leads than other companies.
    • Organizations that are using content marketing achieve almost 30% higher growth rates than the companies that are not using it.
    • Around 47% of buyers view 3 to 5 sets of content before engaging with a sales representative. So good content can attract more traffic to your website.
    • 72% of business marketers say content marketing develops and increases engagement and the number of leads they generate. 
    • Marketers who are using blogs are around13 times more likely to see positive marketing return on investment (ROI).
    • It not only boosts SEO results but also fuels your other marketing efforts.
    • Content marketing can create long-term and sustainable results for your organization. 

    Now that we have understood what is content marketing and its interesting facts, let us have a look at the top benefits of it.

    Benefits of Content Marketing

    benefits
    benefits

    In today’s scenario of B2B marketing, businesses are making substantial investments in creating content marketing programs as it has been proven to deliver resounding success.

    Content marketing is considered a mission-critical growth method for most businesses as it helps grow audience engagement, drive sales, and develop brand presence. So it is not just a buzzword, it’s a necessity in today’s digital marketing environment. 

    Nowadays content marketing is becoming more important for every industry in any sector. It can answer your customer/audience’s questions and helps you build trust, improve conversation, develop relationships, and generate leads. Some of the important benefits of content marketing are listed below. 

    • Content marketing can deliver 3x as many leads as other marketing channels.
    • The cost of content marketing is nearly 62% less than other marketing strategies or processes. 
    • Content marketing blogs are 13X more likely to achieve increased ROI. 
    • Increase organic search traffic. 
    • Drive more sales and profit as it can bring you more potential customers.
    • Build a strong relationship with your target audience to make purchases.
    • Content marketing offers higher expertise, trust, and authority. 
    • It helps create, amplifies and expand your brand awareness. 
    • Content marketing can clearly define brand personality.
    • It can also increase social media engagement and PR results.
    • Content marketing helps enhance accessibility for a broader audience.
    • So it can grow your social media following. 
    • Content marketing can drive more visibility to your product pages.  
    • Content marketing can close gaps in the conversion funnel and provide better conversion rates. 
    • It enables companies with higher quality leads and can make stronger brand affinity. 
    • Content marketing makes life WAY easier for customer service teams. 
    • Last but not the least, content marketing can also scale your retargeting audience. 

    These are bulletproof reasons that companies need to start investing in content marketing to grow their business and stay ahead of competitors. So we can say there is no better long-term marketing investment than content marketing that can provide compounding ROI that too without annoying your customers. Therefore it’s the best time to learn content marketing to help businesses in order to scale their sales every day through content marketing strategies.

    With that we have come to the end of the article on “What is Content marketing”

    Wrapping Up

    In this write-up “what is content marketing” we covered everything about the concept of what is content marketing, its interesting facts and benefits as well. In case of any doubts please leave a comment below in the article of “what is content marketing”

  • Social Media Marketing Interview Questions in 2022

    Social Media Marketing Interview Questions in 2022

    Nowadays, social media marketing is a finely developed field. From the past few years, social media has evolved as a serious business from a fun diversion and time pass. No matter whether you are planning for a start-up or a highly popular personality, you must be using social media in some or another way. As there are numerous social media platforms available like Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, snap chat, etc. Marketers get confused easily as to which one to choose for getting the best reach to the audience.  

    These days digital marketing is growing faster, where social media marketing also plays a vital role. However, when you get in for interviewing for the social media manager position. The business manager generally asks many questions to test up your skills as a social media manager. He will test whether you have a deeper understanding of this job role and have overall social media knowledge or not. That’s why you need to answer each question properly to gain the job post. However, if you don’t know how to get prepared and pass the interview round for the social media manager. Then this article will prove to be very helpful. As we have mentioned some of the most asked social media interview questions. If you want to know more, then read this article till the end. 

    • Define social media marketing

    social media
    social media

    Social media marketing can be easily defined as the practice which consists of many social media platforms such as Facebook, Twitter, Pinterest, and others. Through these platforms, businesses get assistance in promoting their products and services for gaining the traffic of potential customers. 

    • How will social media help in business growth? 

    If you are unknown how social media will help in growing your business then you should try it once. Social media offers benefits to your business in various ways as it helps in establishing the dialogue with customers and helps customers to contact the brand. Also, it changes how businesses operate online. 

    • How to become a successful social media marketer?

    digital marketer
    digital marketer

    The strategy of successful social media marketing is authenticity. If you are a social media manager then you need to be genuine with both your customers and businesses. With this, your business is able to gain trust from audiences. This is one strategy for becoming a successful social media manager. 

    • Which social media is perfect to establish a business presence? 

    This question’s answer can vary as per business. Whether the business is B2B or B2C running. If you are considering a B2B business platform, then you should use Facebook or Instagram. While for B2C Pinterest, and Tumblr will be perfect. 

    • What is the process to develop the social media calendar?

    With this question, you can get a sort of knowledge of social media enthusiasts from the social media managers. You need to understand social media practices for developing the social media calendar. 

    Hope you have understood the social media interview questions and answers, in case of doubts please ask below.

    • Name some marketing metrics which are important to be tracked?

    metrics
    metrics

    You need to research the business and their social media with the organization you are going for an interview. Marketing metrics can be named only by understanding the organization thoroughly. Also, you should understand the meaning of marketing metrics. 

    • What is the process of getting more retweets?

    For getting more retweets, you need to learn the prominent time of the day for retweeting, establish a connection with more Twitter users, including the image, and make sure to leave the character for retweeter for responding. 

    • How does a business measure social media marketing success? 

    The following points are to be considered for measuring social media marketing success. 

    • Consider setting up conversion goal, where you need to track the content download, online sale, webinar registration, online lead generation, form submission, etc. Through these metrics, you can be able to know how many individuals have taken action on your post. 
    • If you made the engagement goal, then you need to know the individuals who are participating in the conversation through comments, replies, reports, and retweets. 
    • Focus on awareness goal then look at the reach, volume, and exposure of learning how widely the message is spreading. 
    • Set the goal of driving traffic to the website, then track the clicks, share URL, conversion, with the people you are using for entering different pages of the website.

    • State the social media manager’s responsibility? 

    responsibility
    responsibility

    The social media manager is responsible for managing the company’s social media marketing. Their job includes 

    • Creating an organization content strategy
    • Developing the relevant content
    • Blogging
    • Participation in the community and leadership
    • Promotion on social sites
    • Monitoring, listening and responding to the users in the socialist way of cultivating the sales and leads
    • Creating and expanding community and blogger outreach efforts
    • Developing, designing, and management of positions and social as campaigns
    • Identifying the threats and reports in an appropriate management
    • Conceding to the social media crisis or negative comment scenarios 

    • How to become a social media manager? 

    For becoming a social media manager, you should possess some of the skills such as 

    • Understanding of social media network
    • Capable of connecting corporate objects for messaging, content, and campaigns
    • Should have the knowledge of writing concisely
    • The ability to sympathize, engage and communicate with a diverse range of people of opinion
    • Offering customer service and handling the complaint
    • Understanding the products or services of the company
    • Knowing how the audience experience the brand, communicate online and leveraging the opportunities

    Hope you have understood the social media interview questions and answers, in case you have better suggestions to give then please drop your thoughts in the below section.

    • Name various tools that social media managers should consider

    As a social media manager, you should consider various tools like

    • Zendesk for collecting messages from email voice, customer engagement platform, social into one inbox.
    • HootSuite for managing the team, social media dashboard, reporting, and monitoring. 
    • Sprouts social for managing multiple brands, pages, and searches. Also for assigning the tasks to the team members, reporting, competitor research, and post-analysis. 
    • Radian 6 for enterprise social media management applications for campaigns, listening, researching, and posting analysis. 
    • Tweet deck, the same as hoot suite, helps in managing multiple social media accounts like my space, Facebook, Twitter, foursquare, LinkedIn. 
    • Crowdbooster for measuring user engagement over various social media networks.

    • How to measure social media return on investment? 

    The answer to to this question is making complete use of conversation management tools. 

    The primary focus while measurement is to track the traffic like click, share, purchases, number of likes, etc. As per ROI metric, it includes

    • Email subscription
    • Website blog traffic
    • Webinar registration
    • Content download registration

    • How to use Facebook for conversion management? 

    off-page
    off-page

    Facebook offers conversion pixels primarily for conversion management. It is nothing just a piece of code that you can paste into your website and it will automatically measure the conversion rate of the product or service rendered. 

    • How to drag more traffic to your blog posts?

    Some tricks that will help in driving more traffic to your blog posts are:

    • Content promotion on relevant platforms is a high priority one
    • Developing a 6-second preview of the post like a vine and posting in the tweeter with a link to the blog post. 
    • Give a short presentation or blog on slide share and provide links to the content or any kind of relevant content. 
    • Pinning up the post to the Pinterest contributors board by choosing the attractive images, titles to your blog posts, by adding keywords, and hashtags. 
    • Using the Instagram platform for sharing the image or title of the blog post. Sharing the blog pictures to Tumblr, Facebook, flicker, Twitter, etc. 

    Hope you have understood the social media marketing interview questions and answers, in case you want to check SEO interview question, click here!

    Wrapping up

    These are some of the social media interview questions that you need to prepare. These questions will help you in cracking the social media interview easily without any hurdles. If you get prepared with these questions, you will be able to stand out amongst other candidates. 

  • Content Marketing Interview Questions and Answers in 2022

    Content Marketing Interview Questions and Answers in 2022

     

    Many companies are coming up with their content positions in the department. Credit to these positions is gone to the growth and investment in content marketing. As about 75% of companies are making a high investment in this field and hiring professionals with a 43% increment rate. From interns to executives, content marketing positions have been up ticked in the past three years. The content marketing field offers job roles of being a content marketing specialist, content marketing manager, content marketing strategist, intern, Vice President of content marketing, chief content officer, and a lot more. 

    With the online content, content marketing helps in driving organic traffic and offers an increased brand awareness for the business. No matter what is the size and type of business, all of them are taking high benefit from content marketing. But do you know what are the frequently ask’d content marketing interview questions? Let’s learn from the article given below 

    • What is Content Marketing?

    content marketing
    content marketing

    Content marketing is a kind of marketing strategy which is used for attracting, engaging, and retaining the audience by developing and sharing relevant articles, videos, podcasts, and various other forms of media. Whether it’s time to buy or sell, the content marketing businesses will always stay on top of the list. Content marketing includes the distribution of blogs, newsletters, white papers, social media posts, email, videos, and current potential customers. If the content marketing is executed properly, it conveys the expertise and makes it clear for the company that values the people to whom it will be sold.

    However, if the business uses content marketing consistently, then the business can be able to establish and nurture relationships with their ongoing and existing customers. It’s a go-to tactic that proves to work and helps in providing a competitive edge over competitors. Businesses that have blogs get 67% more leads than other traditional-based companies. 

    • Which method qualifies the content? 

    Whenever a business thinks of content marketing, they always think up for blogs. And it’s one of the effective and easiest mediums of content marketing. But content marketing is not limited up to blogs. There are many more as any information conveyed through a medium is said as content. Also, video, infographics, slideshare, PDFs, blogs, articles, podcasts, white papers, ebooks, and webinars are the piece of content available in content marketing. 

    • How to start content marketing? 

    You might find it very tempting to jump into content marketing by writing just a blog without much forethought. But the only way of ensuring that content marketing is effective and reliable can be admired only by developing a content marketing strategy. However, if you don’t do this, you might put the content into total waste. 

    • State the steps of developing the content marketing strategy

    content
    content

    For developing the content marketing strategy, you need to determine your audience first. You need to find with whom you want your content to be spoken. Afterward, based on your customer preference and brand logo, you can decide on your company’s voice and the kind of content you are developing. You need to create only informative and valuable content. Also, don’t ignore the engaging and interesting content . Then onwards, you can be able to generate the content strategy based on your successful post. 

    Hope you have understood the content marketing interview questions and answers, in case of doubts please ask below.

    • Is it necessary to develop content on a regular basis? 

    The answer to this question can be both yes and no. Because you don’t need to create an ongoing content process. But develop various ways of streamlining and simplifying the process. And for doing so, the easiest way is repurposing the content. It means developing the content in one form and then reworking it various times for utilizing the same information in various forms. Next, you need to create an infographic that illustrates the statistics mentioned in the e-book. 

    • When should I post fresh content on the website? 

    Different businesses have demographic sees and various content consumption patterns. But if we talk generally, then the content should only be posted twice a week. And for the upper limit, you can post as much content as you want for your website. But you need to see when your website is driving traffic from the content. It’s just a matter of time and effort for deciding when to post and when to not. 

    • Why is it important to share the content on social media? 

    social media
    social media

    Sharing content on social media is not important but essential. Just posting the content and sitting hoping that visitors will find the content in their way will exercise your business in all dark. Some experts say that you should spend only 20% of your time on developing the content. And the remaining 80% should be utilized for the promotion of the content on social media platforms. 

    Hope you liked our article on content marketing interview questions, in case of any doubts, leave a comment below.

    • Is guest blogging a part of content marketing strategy? 

    Yes, content creation is part of a content marketing strategy whether it appears on your website or someone else. Hence, guest blogging is also crucial for outreaching digital PR. But here the content marketing strategy will still work and be applied. 

    • Do I need editorial content? 

    Various businesses don’t offer them so much. The importance of the editorial calendar depends upon your strategy. But if you fail in maintaining the full-blown and detailed editorial calendar then you should plan out the content for a month in advance. You should note all the holidays and promotion dates which you want to make in the special content. 

    Hope you have understood the content marketing interview questions and answers, in case of doubts please ask below.

    • What is the importance of keywords in content marketing? 

    keyword
    keyword

    Google algorithms consistently change, but keywords play a crucial role in content creation. The standards have got somewhat relaxed but the words and phrases will mean the same thing as you search for. That’s why it’s better to include some of the keywords exactly and some phrases for getting higher leads in your content. But you need to make your priority humans and not search engines.

    • How to make engaging content? 

    This question’s answer depends upon the audience. Because what teenagers find interesting is very different from the interest of middle aged business professionals. That’s why you need to speak to your target audience, note their main points and interest, and let them know what is understanding them and helping them. Also, ask questions to your audience and let them respond. 

    • How to become an industry leader in content marketing? 

    Many individuals prefer to become experts in content marketing and for some good reasons. If you want to become an expert in your field then you need to know what content marketing is meant for. Because this will only gain the sense of trust in customers and allow them to feel comfortable while purchasing with you. You need to develop unique, original content where you will demonstrate your expertise and answer all the customer questions. By following these, you are on your way to becoming a leader in content marketing. 

    • Is there any difference between B2B and B2C content marketing? 

    Yes and no because you might find the purpose the same for both. But the targeted audience is different as B2B means targeting businesses and B2C means targeting customers. That’s why your content will also vary. B2B content needs to be more professionals and business-like. And on the other hand, the tone of B2C had to be conversational and the topics will be more freely.

    Hope you liked our article on content marketing interview questions, in case you also want to learn SEO interview questions, click here!

    Wrapping up

    In this write-up content marketing interview questions and article we discussed all the questions ask’d from basic to advanced level candidates. These are some of the most asked or frequently asked content marketing interview questions. You may be preparing for any post in the content marketing department in any field. With these questions and answers, you can gain the position easily. Also with these questions, you will also get a competitive edge over other candidates. That’s why to start filling the form of job roles in content marketing and start gaining all exposure. 

     

  • What Is Digital Marketing and Major 6 Types

    What Is Digital Marketing and Major 6 Types

    Knowing how common the internet is being used today, would you believe me if I told you that the number of people who go online every day is still increasing?

    It is. Indeed Pew Research confirms that the usage of the internet among users has improved by 5% in just the last three years. However, now the way people shop and purchase products have changed compared to how they used to do before. In short, offline marketing isn’t as widespread as earlier.

    Now, are you wondering what is digital marketing and how to use it?

    Let me tell you that, before you get started with the basics of digital marketing concepts or its advanced practices, let’s first understand what is digital marketing.

    Digital marketing comprises all marketing channels such as SEO through search engines, SEM through Paid ads, SMM through social media, Email marketing marketing and many more

    In simple words, digital marketing is a practice of marketing campaigns that appear on a desktop, phone, or any other devices. It can take various forms, such as:

    • online video 
    • display ads
    • search engine marketing
    • paid social ads
    • social media posts and more

    Why Does Digital Marketing Matter?

    Remember decades ago how advertisements happened through big banners, tv advertisements, and news advertisements? A lot of companies would spend billions of dollars on advertising.

    Unfortunately or fortunately, this kind of traditional advertising is almost dead.

    Why? 

    Because digital marketing helps you find more targeted customers comparatively with lesser price.

    How?

    Think this way: Instagram and Facebook generate more revenue than any traditional media company because they keep offering you the type of product/ content that you are looking for (by tracking user behaviour). That’s why digital marketing matters!

    Now, in order to understand digital marketing in a better way, let us understand its various channels:

    • SEO (Search Engine Marketing)
    • SEM
    • Email Marketing
    • Affiliate Marketing
    • Content Marketing
    • Social Media Marketing

    What Is SEO in Digital Marketing?

    SEO stands for search engine optimization. It is the practice of optimizing a website or webpage organically in order to make it rank higher on search engine Results Pages (SERP).

    To help you understand better, let’s help you understand SEO with the help of an example

    Here you go-

    what-is-seo
    What is SEO

    In the above example, when you hit “What is Digital marketing” You get organic results of websites owning that word.

    Next comes search engine marketing.

    So, what is it exactly?. Let’s dig it up!

    What Is SEM in Digital Marketing?

    SEM or search engine marketing follows paid marketing techniques to gain visibility in SERPs by setting up ads (within a budget) that pays for the placement of ads.

    Hefty words huh? Let’s try to understand it with an example. 

    sem
    sem

    In the above example, when you search for “digital marketing” keyword, you get relevant paid websites (which have been targeted with the keyword).

    Note: This doesn’t show up based on organic search results.

    What Is Email Marketing in Digital Marketing?

    This is a direct method of marketing which helps in converting prospects to leads by sending promotional emails of your business’s products/ services to your clients.

    Once again, let us understand this with an relevant example, here you go:

    email
    email marketing

    The above email was sent to me when I had visited the site and registered with my email id, in order to convert a prospect to a lead relevant or targeted emails are sent. Here, “Shop Now” 

    is used as a CTA to convert a lead.

    What Is Content Marketing in Digital Marketing?

    Content Marketing is a way of indirect marketing that helps in promoting a brand/ product/ service by creating and sharing relevant online content (like webpage, video, FB post, twitter post and so on) with targeted audience.

    Let’s understand the marketing type with an example now:

    content marketing
    content marketing

    This is an example of promoting content without offering any product/ service advertisement but with relevant information so that we get a targeted audience by delivering relevant content.

    What Is Affiliate Marketing in Digital Marketing?

    Affiliate marketing is a method in which an online retailer pays commission to a third party site for traffic/ sales gained from its referrals.

    Talking about examples, I have come up with an example for you:

    affiliatemarketing
    affiliate marketing

    The image on the left is an advertisement of a  third-party owner posted by an affiliate in order to generate traffic/ leads to a product. 

    What Is Social Media Marketing?

    Social media marketing (SMM) is the method of promoting a product and service through social media (Facebook, twitter, instagram) and social networks.

    For a better understanding, let me show you a facebook example so that you understand it in a better way:

    social media marketing
    social media marketing

    In the above example (on the right-hand side), you could clearly see there are 2 advertisements on scaler and soultree. Based on the user activity, these two sites have popped up on social media.

    Wrapping Up

    With that we have come to the end of the article “What Is Digital Marketing”. In case you have any doubts, feel free to drop a comment and our experts will get back to you with a relevant and detailed answer on this article “What is Digital marketing”.

    Stay tuned for more! Till then, be safe and keep exploring our content!

  • Off-Page SEO (Search Engine Optimization): Link Building and More

    Off-Page SEO (Search Engine Optimization): Link Building and More

    Aiming to rank your website on every search engine by improving your brand visibility and search traffic? Then You have landed at the right place! In this guide on what is Off-page SEO, we are going to dive deep and make you learn:

    • What is Off-Page SEO?
    • Why is it so important?
    • What Domain Authority?
    • Define Page Rank?
    • What Is Spam Score?
    • Explain Page Relevancy?
    • Types of Links in off-Page SEO
    • Is your Site Ready for Off-Page SEO

    Without a further ado, let us get started.

    What is off-page SEO?

    off-page seo
    off-page seo

    Off-page SEO or Link building is the practice of building external links or backlinks to other websites with the aim of achieving search engine visibility.

    Why off-page seo matters? Well, as Google algorithm keeps updating it helps in ranking content as well. However, Moz has done research and has confirmed that 50% of the ranking signal is received from off-page link building.

    When it comes to link building, the factors that matter the most are:

    • Domain authority
    • Page rank
    • Spam score and
    • Relevancy of a page.

    What Is a Domain Authority in off-Page?

    Domain authority or DA is a metric that helps in estimating how genuine a website is and how much google favors the site compared to other websites. The authority scales range from 1 to 100. The higher the number, the higher the authority.

    What Is a Page rank in Off-page?

    A page rank is a metric that shows the measurement of a page’s popularity

    What Is a Spam Score in off-page?

    This metric indicates the percentage of a site which we’ve found to be penalized

    Below is the score range to be considered:

    1%-30% = Low Spam Score

    31%-60% = Medium Spam Score

    61%-100% = High Spam Score

    What Is Page Relevancy?

    This isn’t a metric but an important factor which needs to be considered while opting for link building.

    Next comes the important but and i.e., Types of links.

    Type of Links in Off-page SEO

    types of off-page
    types of off-page

    Opting for backlinks is the key to successful off-page SEO. Google, Bing, etc. use off-page techniques as indications of high quality content, this eventually means a webpage with relevant and high quality link ranks better than the pages with fewer or no backlinks.

    Now, you have a fair understanding of what is off-page seo and why is it important. So let us move ahead and understand what are the different types of links

    Link building has 3 main types of links, they are: 

    • Natural links 
    • Manually built links
    • Self-created links

    Now, let us discuss each type in detail. First is the natural link. So what is it? As the name itself suggests natural links refers to the link insertion practice done by site owners or bloggers to your piece of content. 

    For example, a travel blogger adding a link to a post that points toward their favorite tourist spot is a natural link.

    Next comes Manually built links. These are gained through deliberate link-building activities. 

    These include content which focuses on gaining customers to your site or asking influencers with the help of links.

    Last is self-created links. These are built by adding up links in an online directory, forums like quora, or blog comment sites with relevant anchor text. Note: Ensure this is done wisely, or else it would look similar to a black hat SEO practice

    No matter how backlinks were gained, the links that are most relevant pass the most link equity. Link equity is passed only if it follows the below criteria:

    • The linking site’s popularity should be high
    • The link should be added to relevant site
    • The link shouldn’t have outdated information
    • Relevant anchor text should be used
    • The trustworthiness of the linking site is essential
    • The number of other links on the linking page

    Do you know that a site can be linked to another website through 2 ways. The first way is through a dofollow link, and the second way is through a nofollow link.

    But, what are they. In order to understand the concept let us start with Dofollow first.

    What is a Dofollow Backlink?

    A dofollow link is a type of  link that helps a website gain relevant traffic by passing the authority  (link juice) of the linked website to the destination website. 

    Gaining dofollow backlinks will help a user to enhance a site’s DA which in turn, helps to improve rank position of a keyword.

    For example:

    Source: seopressor.com

    60% is the overall authority of a website, when a link juice is passed to your website then you get 20% of traffic to your site from the external site.

    Note: In Link building, by default the links are dofollow

    What Is a No-Follow Backlink?

    A nofollow link does not pass link juice to the website it is linking to. 

    Which means these links will not help in terms of SEO. If you want to make a link nofollow, add rel=”nofollow” to the code when linking to a website.

    That was about link building, but do you know what is important before you opt-for link building?

    Your On-Page SEO, of course!

    A lot of site owners always miss out on the initial preparations for link building which is optimizing on-page factors. However, it’s essential to consider it as a priority as a well-structured site is the key to a successful link building.

    According to Neil Patel, Dr. Peter J. Meyers had done an analysis on the brands that performed well and poor at Google search in 2015. They confirmed that websites lacking in having a strong foundation have lost organic search rankings. 

    Rank Domain Loss
    15 twitter.com -0.71%
    1 en.wikipedia.org -0.36%
    17 www.ebay.com -0.32%
    13 www.pinterest.com -0.23%
    5 www.yelp.com -0.19%

    However, if you were ready for link building how would you ensure that your pages are ready for link building?

    Is your Site Ready for Off-Page SEO

    site
    site

    If the below 3 requirements are accomplished from your end, then your good-to-go for off-page seo:

    • On-Page SEO Check
    • Interlink of Page
    • Core Web Vitals

    Do the basic on-page SEO:

    basic seo
    basic seo

    Ofcourse, on-page seo factors are essential. Infact, if you don’t want search engines to neglect your site, you should ensure whether your page passes all the on-page seo factors..

    On-page seo factors include:

    • Title tags
    • Meta description
    • Keyword density
    • URL structure
    • H1 tags

    However there are more, but the above list are the most essential ones which need to be optimized based on the targeted keyword.

    Optimized Interlinking of Pages:

    internal linking
    internal linking

    Internal links help in passing your link juice within content (if done properly). It helps search engines understand the hierarchy of your site. Using the right internal linking strategy helps in improving your traffic as well.

    A proper interlinking structure of pages will help in improving your Off-page seo process, it will give a fair understanding to readers and crawlers on how optimized the website is.

    Next comes, passing the core web vitals

    Core Web Vitals

    core web vitals
    core web vitals

    The Core Web Vitals metrics tells us how our pages perform.

    Wondering why page performance matters? Here is the reason: Pages that take longer time to load cause high bounce rates. 

    For a better examples, see what Google has confirmed

    With that, we have come to the end of the off-page SEO article. In case of any doubts please leave a comment below and our experts will get back to you.

  • What Is SEO: On-page and Off-page SEO in Detail

    What Is SEO: On-page and Off-page SEO in Detail

    In the world wide web, search engines are our savior. Without them, we would never be aware of a wide range of useful websites. but the search engines are nothing without the help of Search Engine Optimization, Now you must be wondering “What Is SEO”.

    why seo
    why seo

    Before, getting in to Search Engine Optimization, its important to understand facts about Search engines first. Whatever we want to search online, we immediately head over to search engines like Google or Bing.

    We just need to type certain keywords related to our query and get the most relevant results that contain the right information.   

    Even in today’s world of social media platforms like Facebook, Twitter, and Instagram, Google is still important to consumers. Research by Forrester shows that 54 percent of internet users found websites through natural or organic search engine results. This is followed by social networks at 32 percent.

    Ranking high in search engine results is especially important for local businesses. Data from Google and Ipsos Connect shows that 88 percent of local searchers on smartphones visited a store within a week after they searched for it.

    If people use search engines to find information on the internet, Search Engine Optimization will be essential to every company that operates online. That includes small businesses, startups, and multinational companies. But first, what is SEO and how does it work?

    What Is SEO?

    what is seo
    what is seo

    Search engine optimization is the process of leveraging “free” or “organic” search results on search engines like Google, Bing, and Yahoo. The goal is to increase the number of internet users coming to your site.

    All search engines have primary search engine results pages (SERPs). On the SERPs, web pages, images, videos, news, and local listings are shown and ranked based on what the search engine deems most relevant to a user’s search query.

    A search engine like Google does this by using “spiders” to constantly “crawl” the internet and look for new web pages to add to its index of known pages. Google’s search algorithm then ranks these pages when displaying them in the search results.

    The higher up your website appears on the SERPs for a search query (or set of queries), the more web traffic it gets.

    This strategy differs from tools like AdWords that allow businesses to pay for a featured top result. Those tools are part of a search engine marketing strategy, which differs from an SEO strategy.

    Searchers can recognize paid advertisements by the “Ad” symbol next to the website’s URL. Businesses typically pay for this top spot every time a user clicks on their link.

    While it is effective in ranking your site for that one keyword, a good SEO strategy will also help you rank high in several related keywords and won’t cost you extra.

    This makes SEO the preferable strategy for many businesses.

    Now that you have a fair understanding of what is SEO, let us take a deep dive into it.

    What an SEO Professional Does ?

    seo professional
    seo professional

    An SEO professional’s job is to apply different techniques and follow best practices to ensure your website maximizes its rankings for relevant keywords.

    With Search Engine Optimization, keywords are the primary tools used to optimize any web page for a search engine’s ranking algorithm—the set of rules used to rank search results.

    This, however, is much easier said than done, which is why Search Engine Optimization professionals are in high demand.

    In fact, skills and knowledge in SEO and search engine marketing strategies were identified as among the top 25 in-demand skills on LinkedIn in 2018. Roles requiring these skills include Marketing Specialists ($49,000), online marketing managers ($80,000), and advertising managers ($61,200).

    In any case, these positions may require you to create an SEO strategy as part of an organization’s digital marketing campaign.

    What is an SEO Strategy?

    seo strategy
    seo strategy

    One of the things that makes the Search Engine Optimization industry exciting is that there’s an active exchange of SEO tactics, ideas, and best practices that everyone can benefit from.

    These factors, in turn, will help you create an Search Engine Optimization strategy or SEO plan—the overall blueprint outlining the steps you should take to optimize your website for search engines.

    Because you’ll be working with a substantial volume of data, your SEO plan also needs to be data-driven to be successful and scalable. It should consider things like:

    • Your business goals
    • Your industry and verticals
    • The keywords relevant to your industry and verticals
    • Your target audience
    • Your existing website infrastructure

    Once you’ve determined these factors, your SEO strategy will help you organize your website’s content by topic. This helps a search engine like Google understand what each page on your site is about, matching it with a user’s intent when searching.

    This process of optimizing individual web pages around topics, and specific keywords relevant to those topics, improve your relevance in the eyes of a search engine.

    This allows each page to rank well for the set of keywords it is targeting.

    What Is SEO in layman terms / Search Engine Optimization?

    SEO stands for “search engine optimization.” In simple terms, it means the process of improving your organic traffic by increasing the site’s visibility when people search for products or services related to your business in Google, Bing, and other search engines.

    The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business. Now that we have understood what is SEO let us understand how it works.

    How does SEO work?

    how seo works
    how seo works

    Google or Bing use their spiders to crawl the respective pages on the web, they go from one page to the other by gathering data about those pages and adding them in a database for Indexing. This was the process of crawling so far, now you must be wondering what indexing means.

    What Is Indexing In Search Engine Optimization?

    Think of the index like a big grocery store where the store manager can help you find an item (or a web page) that you were looking for.

    Next, based on the rule of  google algorithms, the bots scan the pages in the indexing stage taking into account 100’s of ranking signals in order to finalize whether the web pages should get displayed  in the SERPs for a given query.

    In our grocery analogy, the store manager has knowledge of every item and can tell you exactly which one is useful or relevant to you.

    Types of SEO

    Seo types
    Seo types

    Search Engine Optimization is basically divided into 2 types, they are:

    • On-page SEO
    • Off-page SEO

    On-page SEO – On-page SEO is the practice of optimizing the on-page factors of a webpage. Such as title, meta description, H1 tag, Page speed, and interlinking structure.

    Off-page SEO- On the other hand, off-page is bringing relevant traffic to the website through link-building practice.

    With that we have come to the end of the article “what is seo”.

    Wrapping Up

    In this article, we discussed everything about search engine optimization in detail. We learned what is seo, what an Search Engine Optimization professional does, what are the Search Engine Optimization strategy, how does a Search Engine Optimization work and its various types. Hope you liked the articles so far, in case of any doubt please leave a comment below

     

  • On-Page SEO: Title Tag, Meta Description & More

    On-Page SEO: Title Tag, Meta Description & More

    According to apnnews.com 70% of digital marketers believe SEO marketing is  more effective than PPC marketing. 

    digital marketers
    digital marketers

    When its comes to SEO, on-page SEO is the important factor for optimization.

    What Is SEO?

    SEO is the practice of enhancing your website’s visibility while users look for products or services related to your business in search engines.

    What is On-Page SEO and Why Is It Important?

    Are you thinking if on-page SEO is still profitable in 2021?

    Indeed! On-page SEO factors are still helpful in improving ranking. Some of the important on-page SEO factors are below:

    • Optimize Meta Tags
    • Write SEO Friendly URLs
    • Improve Internal Linking Structure
    • Write SEO friendly Content
    • Write SEO friendly Header Tags
    • Improve Site Structure
    • A Quick Recap Checklist

    On-Page SEO Factors

    Below is the list:

    Optimizing Meta Tags:

    page title
    page title

    Meta tags stands for both page title and meta description.  But, before I proceed further, do you know “What exactly is a title tag?” 

    To display your website’s name in SERPs, the search engine has to know what your page is about.

    Your page’s title or title tag appears in search results. An example is shown below:

    meta description
    meta description

    It is advisable to use relevant keywords in the title tag of each page for making it simple to understand the website logic for search engine bot.

    Next comes, Meta description, but what is it?

    Meta Description

    A site’s/ page’s meta description is the summary of your content that appears in SERPs just below the breadcrumb URL.

    meta description
    meta description

    Meta description is a factor that helps readers learn about your web page. A best example of a meta description is below:

    meta description
    meta description

    Best practices of meta description are:

    • Include compelling ad copy in your description
    • Maintain the length between 150-165 characters
    • Avoid writing duplicate meta descriptions across pages
    • Do not use double quotation marks in meta description
    • Write short and crisp sentences
    • Use CTA in the description

    Now that you know optimizing title tag and meta description is important, next understand how to optimize the content.

    URL Structure

    url
    url

    While optimizing we should also ensure that the hierarchy of website URLs is seo friendly.

    The following is a good example of URL structure:

    www.XYZ.com/products/xyz-product

    Internal Linking

    Internal linking
    Internal linking

    All of us know that internal linking is an essential on-page seo factor for every search engine. But wait. Why is it essential? And how do we do it?

    • Find out the ideal structure for your site
    • Link to the most important and relevant content
    • Include contextual links
    • Ensure to link to the hierarchical pages
    • Make sure to link to a related post section
    • Add navigational links to the current page
    • Do not include too many link in the introductory paragraph
    • Add links to popular and relevant posts

    Optimize your content for SEO

    The content is called the king of a webpage. Only high-quality content makes it worthy of a search result position. As now you have understood that it is essential to write high-quality content, but do you know what does a high quality content consists of? Moving forward, I’ll be explaining that to you.

    • Write your content for your audience (in the end, evaluate your work and see if you have answered all the questions which a user is looking for). 
    • Write relevant and unique content
    • Avoid having grammatical errors
    • Do not plagiarize your content
    • Make sure the structure of your content is written in a flow
    • Make eye-catchy headlines
    • Use source and stats in the between of our content
    • Use keyword-rich/ high-search volume relevant keywords
    • Incorporate infographics and images in your content
    • Use social media CTAs in your content
    • Use primary keyword in first 100 words

    Now, you must be wondering why is it important to have a primary keyword in the first 100 words.

    According to Backlinko, Google gives more importance to the pages having targeted keywords that show up early on your page.

    Write SEO friendly Header Tags

    header tags
    header tags

    The H1 tag is as important as the title tag.

    In fact, Backlinko has confirmed that using relevant and right header tag helps Google understand the structure of the page.

    Now, your focus should not end with just optimizing your H1 tag. You also need to focus on the H2 tags. Always remember to add your relevant secondary keyword in at least one subheading.

    For example, if “what is digital marketing” is your primary keyword, your relevant secondary keywords should be:

    • What is seo in digital marketing
    • What is digital marketing strategy

    Next comes,  site structure

    Optimize your Site Structure

    site structure
    site structure

    A good website structure means good user experience and better crawling . In this case, it is clear enough to understand that a good site structure will decrease the bounce rate and help to increase your site’s time spent on your webpage.

    Steps to create a seo friendly site structure:

    • Create a hierarchy of pages before you develop site
    • Write compelling URL structure that follows your navigation hierarchy

    For example: www.xyz.com/samsung/refregirator

    • Create your site navigation in HTML or CSS.
    • Create a header that lists your main navigation pages
    • Develop a comprehensive internal linking structure.

    Quick recap for optimizing on-page SEO:

    On-page optimization factors you should focus on include:

    • A short and crisp URL
    • Create compelling title tags
    • Come up with relevant and crisp meta descriptions
    • Focus on relevant and targeted header tags (H1, H2, H3 etc)
    • Write right Alt tags 
    • Opt keywords (with high search volume, high relevance, and low competition)
    • Relevant and high-quality content (long-form content)
    • Improve your page speed and core web vitals
    • Improve internal linking structure
    • Optimize images (unique, captivating photos)With that we have come to the end of the article “on-page seo”.

    With that we have come to the end of the list of on page optimization factors.

    Conclusion

    As we all know, On-page SEO is essential and if you are considering increasing your site’s visibility by showing up in the search results you should definitely optimize your on-page elements as discussed above.

    However, optimizing your on-site factors frequently will help your page/ site’s rankings, traffic, and lead conversions.

    Hope you have liked the content and in case you have any doubts kindly leave your comment below. 

    However, we have a content that explains on off-page SEO. Stay connected and keep checking our updated articles.