Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, it’s an amazing way of marketing the business and reaching new customers. But many businesses still found it difficult to get started with this digital marketing channel. 

But do you know what is PPC or pay-per-click marketing? If not, then this article might help you in knowing it in the best way. So, let us start learning about PPC marketing. 

What is PPC in Digital marketing?

PPC is the form of online advertising model where the advertisers run their ads on platforms such as Google ads. And also they are liable to pay the fee every time a user clicks on it. Not necessary, PPC marketing can be run with any kind of search engine. And as soon as the ads get displayed, they can be able to see them at the top of the result page. Search engine advertising is one of the prominent forms of PPC. PPC allows the advertisers to bid on the ad placement in the search engine sponsored links. This type of marketing can be used for increasing sales, generating leads, and also promoting brand awareness. 

It’s an awesome opportunity to give your business a leg up by putting the brand and products in front of the users who have never found their one. Furthermore, this kind of marketing can be a valuable asset for your business growth. 

Now that you know what is PPC in digital marketing, but, do you know what importance does PPC hold in growing the overall business? No, let’s discuss this in the article below. 

Importance of PPC marketing for boosting success

Give immediate and consistent results

One of the important yet simple importance of using PPC is immediate and consistent results. This is not like search engine optimization which focuses only on organic traffic growth. It can help you in giving sooner results. As soon as your ad will go live (overnight) you will start getting the results. Businesses that are interested in generating revenue quickly. Or loves taking advantage of short-term marketing window, should use PPC marketing. Also for brand advertising strategies, PPC marketing is the crucial part of short-term and long-term marketing strategy. 

Helps in contributing to your business goals and revenue 

You might find this reason obvious but another reason why PPC marketing is crucial is that it contributes to business KPI’s and can bring the revenue directly. PPC is more tempting because it gives quick results and also acts as a reliable source of earning high revenue. If you spend $1 on google ads, you will get $2 in revenue. It means it has revenue and google ads have a ratio of 2:1. Many kinds of PPC platforms have inbuilt KPIs as the campaign goals that allow the business to target specific goals. Moreover, PPC helps in making your business existable online for a long time. These kinds of ads help the business in advertising specific needs, tracking performance, and measuring the results. 

A most successful form of digital marketing

No doubt, PPC is one of the most successful and graceful forms of digital marketing and advertising. Many data shows that other forms of digital marketing don’t get as high rank as PPC. It ranks highly with a 20% claim which offers them the highest ROI out of any digital marketing strategy. Also, reports show that by the end of 2020, PPC advertising will surpass organic search engine traffic as the top revenue-driving medium in the digital marketing field. For retail, PPC will drive 36% of revenue business with 46%. And gain more conversion traffic of 50% than the organic search results. However, if you ignore the PPC, then it means that you are ignoring the crucial part of internet shopper behavior. 75% of people say that search ads on PPC make the information easier to be accessible. 

The greater amount of budget control

PPC advertising is built entirely around the budget. That’s why it offers a much greater level of control than traditional paid advertising strategies. Out of other reasons, one of the major reasons for using PPC is because businesses get granular control of how their capital budget is spent. Also with PPC advertising, you are only liable to be paid on clicks. For entry to PPC advertising, there is no paid barrier and no minimum ad budget. Hence, businesses can be able to choose how much to spend little or large. With Google ads and Microsoft advertising, marketers can develop the campaign hierarchy which can be broken into account> campaign> ad group> ads> keywords> audience. Many social media platforms also use some kind of hierarchy. Through this manner, marketers can be able to break down and tune the budget which they want. And through controls on the budget for every campaign, group, and specific ad.

Targeted and more controlled advertising 

Another reason why PPC is important for many businesses is that many other advertising models allow specific control. Businesses consider their audience important for transactions and sales. Hence use PPC advertising for targeting an incredibly specific audience. And for the Google ad network, PPC marketers will be controlling to display which ads and wherein a very precise level. With PPC advertising, marketers can be able to control how, when, and where their ads will be displayed. Including the days, locations, and search queries. And PPC across the social media platforms, control over the targeted ad demographics can be more specified. 

Improves SEO performance 

PPC and SEO walk together because there is a lot of overlap. There is high importance of PPC and SEO as the business will be targeting the same keywords, on the same platform, and with the same keywords. If you think there is a link between a PPC campaign on search engines and SEO ranking then that business that optimizes both will be more beneficial. This is why PPC is important for business SEO as it will improve the website and its content for a better google quality score which improves the SEO ranking automatically. However, if you are performing keyword research and density then you can easily optimize both for SEO and PPC. And if the business achieves both, then they believe that PPC helps the SEO. 

Measuring and tracking of fine-tune ads

PPC also enjoys the perk that traditional non-digital strategies don’t offer and it’s only feedback data. Marketers will measure the high metric and use the data for improving the PPC campaign. The PPC advertising importance relies on the business ability on accurately reading the data, making adjustments on ad campaigns, waiting for the new data to come in, and measuring out the effectiveness of the changes. PPC advertising field is rich in data and provides the marketers granular level of data and ad control. Because these changes will make an impact on huge budget-saving with greater ROI. That’s why PPC plays a huge role in modern marketing as well. PPC will provide a maximize click on pre-set and budget, target the specific desired cost per action for conversion styles, target the specific return on ad spend amount and create the balance between the spend and revenue. 

With that we have understood what is PPC and its importance in digital marketing.

Wrapping up

In this write-up about what is PPC, we discussed what is ppc or pay-per-click in digital marketing, its benefits and importance as well. These are some of the reasons why PPC is important for boosting the success of the business. Also, with this article, you must have got a thorough knowledge of what PPC marketing is all about. Whatever you are looking for PPC, you will get everything in this article. So, if you want to get started with PPC marketing, then start it today and get the most benefit out of this form of digital marketing. 

In case you have any doubts about what is PPC, leave a comment below and our experts will get back to you at the earliest.

Can you guess the number of email users daily across the world?

It’s a whopping 4 billion.

And the number is expected to reach 4.6 billion by 2025.

Some more amazing facts about email marketing are listed below:

• Around 20% of eCommerce, retail, and consumer goods and services companies are moving towards the personalization of emails on the basis of ethnicity, race, and gender
• 4 out of 5 marketers, that means 80% of marketers believe that they would rather give up social media than email marketing
• Nearly 64% of small businesses find email marketing as an effective way of reaching out to their customers
• 35% of businesses send around three to five emails to their customers every week
• More than 40% of marketers observed budget cuts to email since the covid-19 pandemic
• The global email market was evaluated at USD 7.5 billion in 2020 and is projected to reach USD 17.9 billion by the end of 2027, as per a report by Statista 2021
• In 2019, the number of active email users surpassed 5.6 billion

And the most interesting one:

Email Marketing is the most successful and profitable direct digital marketing channel which generates an average ROI (Return on Investment) of USD 42 for every spend of USD 1, according to DMA 2019.

There are numerous such stats related to email marketing that make you believe that email marketing is one of the most powerful aspects of Digital Marketing. 

Also, you should learn email marketing if you are willing to make a career in the field of digital marketing. 

If you wish to learn email marketing and want to know about the tools and techniques involved in this aspect of digital marketing, then this blog is for you. Let’s look at an overview of what is email marketing.

What is Email Marketing?

Email Marketing is simply marketing your products or services via emails. These commercial emails are sent to a list of contacts who wish to and have given express permission to receive emails from you. 

You may have received emails from your eCommerce site (that you usually browse) saying, ‘Your referral points are expiring soon.’ 

You are most likely to open that email from your notification bar and start browsing to get the specified discounts. 

It is here that email marketing strategy worked!!

Email marketing can be used by companies to drive sales, inform your contacts, or create a community across your brand. 

Emails these days are usually personalized and focus on segmentation as well as consent. If you think this process will consume a lot of time, then relax, marketing automation has all set for you. 

Now that you know what is email marketing, let us have a look at its types

Emails can be of three types:

• Promotional
• Informational
• To serve a specific purpose

Promotional emails are meant for a clear call to action or CTA that represents a particular action you want your reader to take like making a purchase or visiting your webpage.

Informational emails are sent regularly as monthly, weekly, daily, or bi-weekly. These are informative just like newsletters and may feature valuable content such as case studies or new milestones. 

So far, we have understood what is email marketing and its types, moving forward let us understand its benefits in detail.

Benefits of Email Marketing

With email marketing, you can achieve three key objectives.

• Conversions

This implies that emails allow you to sell your products and services. You can launch email marketing campaigns to drive your sales and send emails to your subscribers. Also, you can utilize email marketing techniques to improve conversions. These are Abandoned cart emails and Personalized emails or Special Offers.

• Brand Awareness

With emails, you can reach people directly. It’s simply a one-to-one communication. These days, emails are not just another inbox where anyone can step in; rather it’s a curated space where only your preferred publications and brands can come in. 

It is important to note that a personalized email is more effective than a social media post. 

Scalability is another significant benefit of emails. This implies that emails can be sent to a massive number of recipients at a relatively low cost. 

• Customer Royalty

At every stage of a buyer’s journey, emails can drive customer loyalty. These may be conversion, lead generation, retention, or onboarding. Email marketing is a powerful way to develop a community. 

Importance of Email Marketing

First, the Accessibility of email makes it important in the digitally-driven world. You can have access to the audience who are least involved in tech-related stuff. Since there are still many people across the world who don’t find usage of the internet convenient, they know how to check emails. This makes emails the strong pillar of digital marketing. 

Second, emails are a cost-effective or affordable way of digital marketing. The pricing packages of email marketers are so reasonable that they fit into all budgets. You are required to work with an email marketing service if you wish that your marketing efforts are effective.

There are many email marketing tools that offer their services for free. When you have nothing to lose, it is worth giving a try. 

Third, the best part of email marketing is that you own your email list. Your email is entirely yours and you are not going to lose it. Even if your system crashes or some problem arises on your device, you still have access to your email and so you have a direct connection to the people interested in your products or services. 

With that, we have come to the end of the article “what is email marketing”

Conclusion

Did you conclude that learning one of the strongest pillars of digital marketing is worth it?

If your answer is a Yes, then here is a recommendation.

Take up an online training course to learn all the aspects of email marketing, including email campaigns, getting email subscribers, building email lists, sending mass emails, marketing brands through emails, driving traffic through emails, email rules and regulations, and more.

You will also learn the ways of promoting a product or service and soliciting sales. you will also get nuances of developing trust, loyalty, and brand awareness via email marketing. 

Hope you liked our article on what is Email marketing, in case of any doubts kindly leave a comment below.

Most people are familiar with the concept of advertising. Companies that are designing products or offering services bring it to the customer’s attention via advertisements. Traditionally, the top channels for advertisements were televisions, radio, newspapers, and magazines. Today, however, channels like social media, search engines, emails, websites, and mobile applications have become more popular for marketing purposes. This kind of marketing where we use digital channels for the promotion of products and services is called digital marketing. 

As the digital landscape becomes more competitive for businesses, it’s almost impossible to attract the target audience without concentrated efforts towards digital marketing. Irrespective of how small or large a business is, they must at some point invest in digital marketing strategy if they want to survive in this highly competitive space. When you start exploring what digital marketing is all about, you will come across its many facets – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, email marketing, and so on. 

This article particularly focuses on Search Engine Marketing. Let us know what  is SEM all about and why its knowledge is important for your digital marketing career. 

What Is SEM/ Search Engine Marketing  

As the phrase suggests, search engine marketing refers to all the advertising efforts that improve the visibility of a website through search engines. When we say this, you may immediately relate two facets of digital marketing that are linked to search engines – SEO and Pay-Per-Click (PPC) marketing. Though it may seem fair, experts are now of the opinion that SEO is a stand-alone practice and Search Engine Marketing majorly focuses on PPC or paid search. 

Now that you have understood the basic concept of “what is SEM” term, let’s understand it in detail.

SEM, simply put, is an online marketing strategy that uses paid ads on the search engine results page, usually that of Google, Bing, and Yahoo. Businesses that use SEM optimize their websites as per search engine best practices and advertise them next so that they appear on the top of the Search Engine Results Page (SERPs). When it comes to creating paid ads, PPC is, by far, the most popular and effective strategy. PPC ads can take on various formats like text-based small advertisements on SERPs or a visual element that shows a product (along with its price as in Amazon products). 

The advertisers opting for PPC are usually required to bid on some specific keywords that are related to their product or service and likely to be entered by users when searching for that product. Every time that paid ad is clicked, the company needs to pay the search engine, hence the name Pay-Per-Click. PPC gives the advertiser an outlet for their advertisements to be displayed alongside the bid results for the search queries. 

What makes PPC attractive and an unbeatable online marketing tool is the instant visibility on search engine results that can grab the attention of the target audience. In contrast to PPC, the organic aspect of SEM, i.e., SEO takes more time to get people’s attention. 

SEO, as mentioned earlier, comes under the umbrella of SEM. Search Engine Optimization is the organic way of driving traffic to a website, meaning one doesn’t pay the search engines for a higher ranking in SERPs. It refers to the efforts taken to make a site more search engine friendly and include the right keywords in the landing page so that it can rank higher.   

Since we have completely understood the concept of “What Is SEM” let us understand how does it work.

How Does an SEM Strategy Pay Off?

Search engines like Google use certain complex algorithms to bring the most relevant results to the users for all of their search queries. Over the years, these algorithms have become sophisticated in differentiating relevant results from spam ones. In fact, Google now uses advanced machine learning algorithms to improvise its search results. So, it is important to have a sound knowledge of search engine algorithms when starting with any SEM strategy. 

What Needs to be Focused in SEM?

Advertisers should next be careful while selecting the keywords for their PPC ads. Keyword research should be conducted and the most appropriate keywords must be given for bidding. The geographic location should be selected properly so that the ad appears when the search is conducted in the desired area. An SEM strategy should be devised with a specific goal in mind and the paid search ads should be optimized. This requires a clear understanding of how paid ads platforms work.

Attention should also be paid to how any SEM campaign is performing. There are various SEM tools that can help you track the crucial performance metrics and check if the strategy is actually paying off or needs any improvement.

Now that we have understood what is SEM and why is it important, let us go ahead and understand what are the important tools of SEM (Search Engine Marketing)

Tools of SEM

Some of the popular tools used in SEM are:

• SEMRush, 
• Google Ads, 
• WordStream, 
• SuperMetrics, 
• Unbounce,
• Bing Ads Editor,
• Google Keyword Planner,
• Optmyzr and 
• SpyFu

One can manage a number of performance variables like budget, keyword, and copy. With taht we have come to the end of the article “What Is SEM”.

Bottom Line 

In this article “what Is SEM/ Search Engine Marketing” we learned that the use of search engines for marketing has proven to be one of the most effective ways to boost a brand’s online exposure. Running an SEM-focused marketing campaign goes beyond just giving money to Google Ads. It is important to take some formal SEM training so as to build a strong foundation in this subject and learn how to market research, choose the right keywords for your product, and write an engaging message. 

Hope you liked the article on “What Is SEM”, in case of any doubts please leave a comment below. Our experts will get back to you at the earliest.

Out of other forms of digital marketing, Pay per click or PPC is the most established form. Through this digital marketing medium, businesses drive the traffic and conversions from the search engines. PPC is helpful in landing first traffic and sales of new business. Or can be used in growing an already established brand. Moreover, it’s an amazing way of marketing the business and reaching new customers. But many businesses still found it difficult to get started with this digital marketing channel. 

But do you know what is PPC or pay-per-click marketing? If not, then this article might help you in knowing it in the best way. So, let us start learning about PPC marketing. 

What is PPC in Digital marketing?

PPC is the form of online advertising model where the advertisers run their ads on platforms such as Google ads. And also they are liable to pay the fee every time a user clicks on it. Not necessary, PPC marketing can be run with any kind of search engine. And as soon as the ads get displayed, they can be able to see them at the top of the result page. Search engine advertising is one of the prominent forms of PPC. PPC allows the advertisers to bid on the ad placement in the search engine sponsored links. This type of marketing can be used for increasing sales, generating leads, and also promoting brand awareness. 

It’s an awesome opportunity to give your business a leg up by putting the brand and products in front of the users who have never found their own. Furthermore, this kind of marketing can be a valuable asset for your business growth. 

Now that you know what is PPC in digital marketing, but, do you know what importance does PPC holds in growing the overall business? No, let’s discuss this in the article below. 

Importance of PPC marketing for boosting success

Give immediate and consistent results

One of the important yet simple importance of using PPC is immediate and consistent results. This is not like search engine optimization which focuses only on organic traffic growth. It can help you in giving sooner results. As soon as your ad will go live (overnight) you will start getting the results. Businesses that are interested in generating revenue quickly. Or loves taking advantage of short-term marketing window, should use PPC marketing. Also for brand advertising strategies, PPC marketing is the crucial part of short-term and long-term marketing strategy. 

Helps in contributing to your business goals and revenue 

You might find this reason obvious but another reason why PPC marketing is crucial is that it contributes to business KPI’s and can bring the revenue directly. PPC is more tempting because it gives quick results and also acts as a reliable source of earning high revenue. If you spend $1 on google ads, you will get $2 in revenue. It means it has revenue and google ads have a ratio of 2:1. Many kinds of PPC platforms have inbuilt KPIs as the campaign goals that allow the business to target specific goals. Moreover, PPC helps in making your business existable online for a long time. These kinds of ads help the business in advertising specific needs, tracking performance, and measuring the results. 

A most successful form of digital marketing

No doubt, PPC is one of the most successful and graceful forms of digital marketing and advertising. Many data shows that other forms of digital marketing don’t get as high a rank as PPC. It ranks highly with a 20% claim which offers them the highest ROI out of any digital marketing strategy. Also, reports show that by the end of 2020, PPC advertising will surpass organic search engine traffic as the top revenue-driving medium in the digital marketing field. For retail, PPC will drive 36% of revenue business with 46%. And gain more conversion traffic of 50% than the organic search results. However, if you ignore the PPC, then it means that you are ignoring the crucial part of internet shopper behavior. 75% of people say that search ads on PPC make the information easier to be accessible. 

The greater amount of budget control

PPC advertising is built entirely around the budget. That’s why it offers a much greater level of control than traditional paid advertising strategies. Out of other reasons, one of the major reasons for using PPC is because businesses get granular control of how their capital budget is spent. Also with PPC advertising, you are only liable to be paid on clicks. For entry to PPC advertising, there is no paid barrier and no minimum ad budget. Hence, businesses can be able to choose how much to spend little or large. With Google ads and Microsoft advertising, marketers can develop the campaign hierarchy which can be broken into account> campaign> ad group> ads> keywords> audience. Many social media platforms also use some kind of hierarchy. Through this manner, marketers can be able to break down and tune the budget which they want. And through controls on the budget for every campaign, group, and specific ad.

Targeted and more controlled advertising

Another reason why PPC is important for many businesses is that many other advertising models allow specific control. Businesses consider their audience important for transactions and sales. Hence use PPC advertising for targeting an incredibly specific audience. And for the Google ad network, PPC marketers will be controlling to display which ads and wherein a very precise level. With PPC advertising, marketers can be able to control how, when, and where their ads will be displayed. Including the days, locations, and search queries. And PPC across the social media platforms, control over the targeted ad demographics can be more specified. 

Improves SEO performance

PPC and SEO walk together because there is a lot of overlap. There is high importance of PPC and SEO as the business will be targeting the same keywords, on the same platform, and with the same keywords. If you think there is a link between a PPC campaign on search engines and SEO ranking then that business that optimizes both will be more beneficial. This is why PPC is important for business SEO as it will improve the website and its content for a better google quality score which improves the SEO ranking automatically. However, if you are performing keyword research and density then you can easily optimize both for SEO and PPC. And if the business achieves both, then they believe that PPC helps the SEO. 

Measuring and tracking of fine-tune ads

PPC also enjoys the perk which traditional non-digital strategies don’t offer and its only feedback data. Marketers will measure the high metric and use the data for improving the PPC campaign. The PPC advertising importance relies on the business’s ability to accurately read the data, make adjustments on ad campaigns, wait for the new data to come in, and measuring out the effectiveness of the changes. PPC advertising field is rich in data and provides the marketers granular level of data and ad control. Because these changes will make an impact on huge budget-saving with greater ROI. That’s why PPC plays a huge role in modern marketing as well. PPC will provide a maximize click on pre-set and budget, target the specific desired cost per action for conversion styles, target the specific return on ad spend amount and create the balance between the spend and revenue. 

With that, we have understood what is PPC and its importance in digital marketing.

Wrapping up

In this write-up about what is PPC, we discussed what is PPC or pay-per-click in digital marketing, its benefits, and its importance as well. These are some of the reasons why PPC is important for boosting the success of the business. Also, with this article, you must have got a thorough knowledge of what PPC marketing is all about. Whatever you are looking for PPC, you will get everything in this article. So, if you want to get started with PPC marketing, then start it today and get the most benefit out of this form of digital marketing. 

In case you have any doubts about what is PPC, leave a comment below and our experts will get back to you at the earliest.

Wondering what is content marketing? In today’s digital era, content marketing has brought an exciting strategy to an essential marketing powerhouse for almost every business in every industry. Many businesses and industries are skeptical whether content marketing is worth implementing or will it work for their business? The answer always sounds “Yes”.

Content marketing is becoming very important in the digital marketing sector as it helps in increasing the volume of quality traffic to any website. It became a crucial part of marketing strategies as the most effective way to attract traffic to your website is through the content you present or showcase in your blog.

We can believe in the phrase, “content is king”. Yes absolutely, through good content marketing we can set ourselves apart from competitors, so it has become a necessity for every modern brand. Content marketing is considered the heart of most successful digital marketing campaigns. Because of good content, only every brand becomes great and can connect with its audience. It can improve brand reputation and help influence conversation.

Content marketing is a cost-effective way to bring in new leads and innovations. It also can improve your SEO efforts. The main attraction of content marketing is that it helps showcase your subject matter expertise and helps you stay ahead of your competitors. Companies can build strong relationships with their customers with content marketing. 

This article “What is Content marketing” will try to focus on some of the important aspects of content marketing.

What is Content Marketing?

Basically, content marketing is known as a type of marketing that includes the building and sharing of online or digital material such as videos, articles, podcasts, social media posts, blogs, etc. that can stimulate interest in any brand’s product or service.

In the other words, content marketing is a strategic marketing process that focuses on creating and distributing relevant, valuable, and consistent content to attract the right audience and drive profitable customer actions. It promotes brand awareness, approaches expertise, and keeps your business top of mind when it’s time to buy what you sell. 

Content marketing is used by several leading brands. A recent report says that the vast majority of marketers are implementing content marketing strategies in their campaigns. Organizations such as Cisco Systems, Microsoft, P&G, and John Deere. But it is also helpful for small businesses and one-person shops around the world as it works effectively. 

Content marketing is good for your customers as it increases sales. It is a cost-saving process that can provide better customers with more loyalty. Content marketing strategies present quality content that can be a profit center for any organization. So the content is considered as the present and the future of marketing. 

The implementation and consistent use of content marketing creates, grows, and nurtures relationships with your current and prospective consumers. 

Hope you have understood what is content marketing, now let us have a look at some of the facts.

In case you are looking for content marketing interview questions, check this out!

Some Interesting Facts

Content marketing has become a necessity of any organization as there are several interesting stats that show how businesses are getting benefits from content marketing.

• Businesses that use blogs for their promotion get around 67% more leads than other companies.
• Organizations that are using content marketing achieve almost 30% higher growth rates than the companies that are not using it.
• Around 47% of buyers view 3 to 5 sets of content before engaging with a sales representative. So good content can attract more traffic to your website.
• 72% of business marketers say content marketing develops and increases engagement and the number of leads they generate. 
• Marketers who are using blogs are around13 times more likely to see positive marketing return on investment (ROI).
• It not only boosts SEO results but also fuels your other marketing efforts.
• Content marketing can create long-term and sustainable results for your organization. 

Now that we have understood what is content marketing and its interesting facts, let us have a look at the top benefits of it.

Benefits of Content Marketing

In today’s scenario of B2B marketing, businesses are making substantial investments in creating content marketing programs as it has been proven to deliver resounding success.

Content marketing is considered a mission-critical growth method for most businesses as it helps grow audience engagement, drive sales, and develop brand presence. So it is not just a buzzword, it’s a necessity in today’s digital marketing environment. 

Nowadays content marketing is becoming more important for every industry in any sector. It can answer your customer/audience’s questions and helps you build trust, improve conversation, develop relationships, and generate leads. Some of the important benefits of content marketing are listed below. 

• Content marketing can deliver 3x as many leads as other marketing channels.
• The cost of content marketing is nearly 62% less than other marketing strategies or processes. 
• Content marketing blogs are 13X more likely to achieve increased ROI. 
• Increase organic search traffic. 
• Drive more sales and profit as it can bring you more potential customers.
• Build a strong relationship with your target audience to make purchases.
• Content marketing offers higher expertise, trust, and authority. 
• It helps create, amplifies and expand your brand awareness. 
• Content marketing can clearly define brand personality.
• It can also increase social media engagement and PR results.
• Content marketing helps enhance accessibility for a broader audience.
• So it can grow your social media following. 
• Content marketing can drive more visibility to your product pages.  
• Content marketing can close gaps in the conversion funnel and provide better conversion rates. 
• It enables companies with higher quality leads and can make stronger brand affinity. 
• Content marketing makes life WAY easier for customer service teams. 
• Last but not the least, content marketing can also scale your retargeting audience. 

These are bulletproof reasons that companies need to start investing in content marketing to grow their business and stay ahead of competitors. So we can say there is no better long-term marketing investment than content marketing that can provide compounding ROI that too without annoying your customers. Therefore it’s the best time to learn content marketing to help businesses in order to scale their sales every day through content marketing strategies.

With that we have come to the end of the article on “What is Content marketing”

Wrapping Up

In this write-up “what is content marketing” we covered everything about the concept of what is content marketing, its interesting facts and benefits as well. In case of any doubts please leave a comment below in the article of “what is content marketing”

Knowing how common the internet is being used today, would you believe me if I told you that the number of people who go online every day is still increasing?

It is. Indeed Pew Research confirms that the usage of the internet among users has improved by 5% in just the last three years. However, now the way people shop and purchase products have changed compared to how they used to do before. In short, offline marketing isn’t as widespread as earlier.

Now, are you wondering what is digital marketing and how to use it?

Let me tell you that, before you get started with the basics of digital marketing concepts or its advanced practices, let’s first understand what is digital marketing.

Digital marketing comprises all marketing channels such as SEO through search engines, SEM through Paid ads, SMM through social media, Email marketing marketing and many more

In simple words, digital marketing is a practice of marketing campaigns that appear on a desktop, phone, or any other devices. It can take various forms, such as:

• online video 
• display ads
• search engine marketing
• paid social ads
• social media posts and more

Why Does Digital Marketing Matter?

Remember decades ago how advertisements happened through big banners, tv advertisements, and news advertisements? A lot of companies would spend billions of dollars on advertising.

Unfortunately or fortunately, this kind of traditional advertising is almost dead.

Why? 

Because digital marketing helps you find more targeted customers comparatively with lesser price.

How?

Think this way: Instagram and Facebook generate more revenue than any traditional media company because they keep offering you the type of product/ content that you are looking for (by tracking user behaviour). That’s why digital marketing matters!

Now, in order to understand digital marketing in a better way, let us understand its various channels:

• SEO (Search Engine Marketing)
• SEM
• Email Marketing
• Affiliate Marketing
• Content Marketing
• Social Media Marketing

What Is SEO in Digital Marketing?

SEO stands for search engine optimization. It is the practice of optimizing a website or webpage organically in order to make it rank higher on search engine Results Pages (SERP).

To help you understand better, let’s help you understand SEO with the help of an example

Here you go-

In the above example, when you hit “What is Digital marketing” You get organic results of websites owning that word.

Next comes search engine marketing.

So, what is it exactly?. Let’s dig it up!

What Is SEM in Digital Marketing?

SEM or search engine marketing follows paid marketing techniques to gain visibility in SERPs by setting up ads (within a budget) that pays for the placement of ads.

Hefty words huh? Let’s try to understand it with an example. 

In the above example, when you search for “digital marketing” keyword, you get relevant paid websites (which have been targeted with the keyword).

Note: This doesn’t show up based on organic search results.

What Is Email Marketing in Digital Marketing?

This is a direct method of marketing which helps in converting prospects to leads by sending promotional emails of your business’s products/ services to your clients.

Once again, let us understand this with an relevant example, here you go:

The above email was sent to me when I had visited the site and registered with my email id, in order to convert a prospect to a lead relevant or targeted emails are sent. Here, “Shop Now” 

is used as a CTA to convert a lead.

What Is Content Marketing in Digital Marketing?

Content Marketing is a way of indirect marketing that helps in promoting a brand/ product/ service by creating and sharing relevant online content (like webpage, video, FB post, twitter post and so on) with targeted audience.

Let’s understand the marketing type with an example now:

This is an example of promoting content without offering any product/ service advertisement but with relevant information so that we get a targeted audience by delivering relevant content.

What Is Affiliate Marketing in Digital Marketing?

Affiliate marketing is a method in which an online retailer pays commission to a third party site for traffic/ sales gained from its referrals.

Talking about examples, I have come up with an example for you:

The image on the left is an advertisement of a  third-party owner posted by an affiliate in order to generate traffic/ leads to a product. 

What Is Social Media Marketing?

Social media marketing (SMM) is the method of promoting a product and service through social media (Facebook, twitter, instagram) and social networks.

For a better understanding, let me show you a facebook example so that you understand it in a better way:

In the above example (on the right-hand side), you could clearly see there are 2 advertisements on scaler and soultree. Based on the user activity, these two sites have popped up on social media.

Wrapping Up

With that we have come to the end of the article “What Is Digital Marketing”. In case you have any doubts, feel free to drop a comment and our experts will get back to you with a relevant and detailed answer on this article “What is Digital marketing”.

Stay tuned for more! Till then, be safe and keep exploring our content!