Category: SEO

Aiming to rank your website on every search engine by improving your brand visibility and search traffic? Then You have landed at the right place! In this guide on what is Off-page SEO, we are going to dive deep and make you learn:

• What is Off-Page SEO?
• Why is it so important?
• What Domain Authority?
• Define Page Rank?
• What Is Spam Score?
• Explain Page Relevancy?
• Types of Links in off-Page SEO
• Is your Site Ready for Off-Page SEO

Without a further ado, let us get started.

What is off-page SEO?

Off-page SEO or Link building is the practice of building external links or backlinks to other websites with the aim of achieving search engine visibility.

Why off-page seo matters? Well, as Google algorithm keeps updating it helps in ranking content as well. However, Moz has done research and has confirmed that 50% of the ranking signal is received from off-page link building.

When it comes to link building, the factors that matter the most are:

• Domain authority
• Page rank
• Spam score and
• Relevancy of a page.

What Is a Domain Authority in off-Page?

Domain authority or DA is a metric that helps in estimating how genuine a website is and how much google favors the site compared to other websites. The authority scales range from 1 to 100. The higher the number, the higher the authority.

What Is a Page rank in Off-page?

A page rank is a metric that shows the measurement of a page’s popularity

What Is a Spam Score in off-page?

This metric indicates the percentage of a site which we’ve found to be penalized

Below is the score range to be considered:

1%-30% = Low Spam Score

31%-60% = Medium Spam Score

61%-100% = High Spam Score

What Is Page Relevancy?

This isn’t a metric but an important factor which needs to be considered while opting for link building.

Next comes the important but and i.e., Types of links.

Type of Links in Off-page SEO

Opting for backlinks is the key to successful off-page SEO. Google, Bing, etc. use off-page techniques as indications of high quality content, this eventually means a webpage with relevant and high quality link ranks better than the pages with fewer or no backlinks.

Now, you have a fair understanding of what is off-page seo and why is it important. So let us move ahead and understand what are the different types of links

Link building has 3 main types of links, they are: 

• Natural links 
• Manually built links
• Self-created links

Now, let us discuss each type in detail. First is the natural link. So what is it? As the name itself suggests natural links refers to the link insertion practice done by site owners or bloggers to your piece of content. 

For example, a travel blogger adding a link to a post that points toward their favorite tourist spot is a natural link.

Next comes Manually built links. These are gained through deliberate link-building activities. 

These include content which focuses on gaining customers to your site or asking influencers with the help of links.

Last is self-created links. These are built by adding up links in an online directory, forums like quora, or blog comment sites with relevant anchor text. Note: Ensure this is done wisely, or else it would look similar to a black hat SEO practice

No matter how backlinks were gained, the links that are most relevant pass the most link equity. Link equity is passed only if it follows the below criteria:

• The linking site’s popularity should be high
• The link should be added to relevant site
• The link shouldn’t have outdated information
• Relevant anchor text should be used
• The trustworthiness of the linking site is essential
• The number of other links on the linking page

Do you know that a site can be linked to another website through 2 ways. The first way is through a dofollow link, and the second way is through a nofollow link.

But, what are they. In order to understand the concept let us start with Dofollow first.

What is a Dofollow Backlink?

A dofollow link is a type of  link that helps a website gain relevant traffic by passing the authority  (link juice) of the linked website to the destination website. 

Gaining dofollow backlinks will help a user to enhance a site’s DA which in turn, helps to improve rank position of a keyword.

For example:

Source: seopressor.com

60% is the overall authority of a website, when a link juice is passed to your website then you get 20% of traffic to your site from the external site.

Note: In Link building, by default the links are dofollow

What Is a No-Follow Backlink?

A nofollow link does not pass link juice to the website it is linking to. 

Which means these links will not help in terms of SEO. If you want to make a link nofollow, add rel=”nofollow” to the code when linking to a website.

That was about link building, but do you know what is important before you opt-for link building?

Your On-Page SEO, of course!

A lot of site owners always miss out on the initial preparations for link building which is optimizing on-page factors. However, it’s essential to consider it as a priority as a well-structured site is the key to a successful link building.

According to Neil Patel, Dr. Peter J. Meyers had done an analysis on the brands that performed well and poor at Google search in 2015. They confirmed that websites lacking in having a strong foundation have lost organic search rankings. 

Rank	Domain	Loss
15	twitter.com	-0.71%
1	en.wikipedia.org	-0.36%
17	www.ebay.com	-0.32%
13	www.pinterest.com	-0.23%
5	www.yelp.com	-0.19%

However, if you were ready for link building how would you ensure that your pages are ready for link building?

Is your Site Ready for Off-Page SEO

If the below 3 requirements are accomplished from your end, then your good-to-go for off-page seo:

• On-Page SEO Check
• Interlink of Page
• Core Web Vitals

Do the basic on-page SEO:

Ofcourse, on-page seo factors are essential. Infact, if you don’t want search engines to neglect your site, you should ensure whether your page passes all the on-page seo factors..

On-page seo factors include:

• Title tags
• Meta description
• Keyword density
• URL structure
• H1 tags

However there are more, but the above list are the most essential ones which need to be optimized based on the targeted keyword.

Optimized Interlinking of Pages:

Internal links help in passing your link juice within content (if done properly). It helps search engines understand the hierarchy of your site. Using the right internal linking strategy helps in improving your traffic as well.

A proper interlinking structure of pages will help in improving your Off-page seo process, it will give a fair understanding to readers and crawlers on how optimized the website is.

Next comes, passing the core web vitals

Core Web Vitals

The Core Web Vitals metrics tells us how our pages perform.

Wondering why page performance matters? Here is the reason: Pages that take longer time to load cause high bounce rates. 

For a better examples, see what Google has confirmed

With that, we have come to the end of the off-page SEO article. In case of any doubts please leave a comment below and our experts will get back to you.

In the world wide web, search engines are our savior. Without them, we would never be aware of a wide range of useful websites. but the search engines are nothing without the help of Search Engine Optimization, Now you must be wondering “What Is SEO”.

Before, getting in to Search Engine Optimization, its important to understand facts about Search engines first. Whatever we want to search online, we immediately head over to search engines like Google or Bing.

We just need to type certain keywords related to our query and get the most relevant results that contain the right information.   

Even in today’s world of social media platforms like Facebook, Twitter, and Instagram, Google is still important to consumers. Research by Forrester shows that 54 percent of internet users found websites through natural or organic search engine results. This is followed by social networks at 32 percent.

Ranking high in search engine results is especially important for local businesses. Data from Google and Ipsos Connect shows that 88 percent of local searchers on smartphones visited a store within a week after they searched for it.

If people use search engines to find information on the internet, Search Engine Optimization will be essential to every company that operates online. That includes small businesses, startups, and multinational companies. But first, what is SEO and how does it work?

What Is SEO?

Search engine optimization is the process of leveraging “free” or “organic” search results on search engines like Google, Bing, and Yahoo. The goal is to increase the number of internet users coming to your site.

All search engines have primary search engine results pages (SERPs). On the SERPs, web pages, images, videos, news, and local listings are shown and ranked based on what the search engine deems most relevant to a user’s search query.

A search engine like Google does this by using “spiders” to constantly “crawl” the internet and look for new web pages to add to its index of known pages. Google’s search algorithm then ranks these pages when displaying them in the search results.

The higher up your website appears on the SERPs for a search query (or set of queries), the more web traffic it gets.

This strategy differs from tools like AdWords that allow businesses to pay for a featured top result. Those tools are part of a search engine marketing strategy, which differs from an SEO strategy.

Searchers can recognize paid advertisements by the “Ad” symbol next to the website’s URL. Businesses typically pay for this top spot every time a user clicks on their link.

While it is effective in ranking your site for that one keyword, a good SEO strategy will also help you rank high in several related keywords and won’t cost you extra.

This makes SEO the preferable strategy for many businesses.

Now that you have a fair understanding of what is SEO, let us take a deep dive into it.

What an SEO Professional Does ?

An SEO professional’s job is to apply different techniques and follow best practices to ensure your website maximizes its rankings for relevant keywords.

With Search Engine Optimization, keywords are the primary tools used to optimize any web page for a search engine’s ranking algorithm—the set of rules used to rank search results.

This, however, is much easier said than done, which is why Search Engine Optimization professionals are in high demand.

In fact, skills and knowledge in SEO and search engine marketing strategies were identified as among the top 25 in-demand skills on LinkedIn in 2018. Roles requiring these skills include Marketing Specialists ($49,000), online marketing managers ($80,000), and advertising managers ($61,200).

In any case, these positions may require you to create an SEO strategy as part of an organization’s digital marketing campaign.

What is an SEO Strategy?

One of the things that makes the Search Engine Optimization industry exciting is that there’s an active exchange of SEO tactics, ideas, and best practices that everyone can benefit from.

These factors, in turn, will help you create an Search Engine Optimization strategy or SEO plan—the overall blueprint outlining the steps you should take to optimize your website for search engines.

Because you’ll be working with a substantial volume of data, your SEO plan also needs to be data-driven to be successful and scalable. It should consider things like:

• Your business goals
• Your industry and verticals
• The keywords relevant to your industry and verticals
• Your target audience
• Your existing website infrastructure

Once you’ve determined these factors, your SEO strategy will help you organize your website’s content by topic. This helps a search engine like Google understand what each page on your site is about, matching it with a user’s intent when searching.

This process of optimizing individual web pages around topics, and specific keywords relevant to those topics, improve your relevance in the eyes of a search engine.

This allows each page to rank well for the set of keywords it is targeting.

What Is SEO in layman terms / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your organic traffic by increasing the site’s visibility when people search for products or services related to your business in Google, Bing, and other search engines.

The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business. Now that we have understood what is SEO let us understand how it works.

How does SEO work?

Google or Bing use their spiders to crawl the respective pages on the web, they go from one page to the other by gathering data about those pages and adding them in a database for Indexing. This was the process of crawling so far, now you must be wondering what indexing means.

What Is Indexing In Search Engine Optimization?

Think of the index like a big grocery store where the store manager can help you find an item (or a web page) that you were looking for.

Next, based on the rule of  google algorithms, the bots scan the pages in the indexing stage taking into account 100’s of ranking signals in order to finalize whether the web pages should get displayed  in the SERPs for a given query.

In our grocery analogy, the store manager has knowledge of every item and can tell you exactly which one is useful or relevant to you.

Types of SEO

Search Engine Optimization is basically divided into 2 types, they are:

• On-page SEO
• Off-page SEO

On-page SEO – On-page SEO is the practice of optimizing the on-page factors of a webpage. Such as title, meta description, H1 tag, Page speed, and interlinking structure.

Off-page SEO- On the other hand, off-page is bringing relevant traffic to the website through link-building practice.

With that we have come to the end of the article “what is seo”.

Wrapping Up

In this article, we discussed everything about search engine optimization in detail. We learned what is seo, what an Search Engine Optimization professional does, what are the Search Engine Optimization strategy, how does a Search Engine Optimization work and its various types. Hope you liked the articles so far, in case of any doubt please leave a comment below

 

According to apnnews.com 70% of digital marketers believe SEO marketing is  more effective than PPC marketing. 

When its comes to SEO, on-page SEO is the important factor for optimization.

What Is SEO?

SEO is the practice of enhancing your website’s visibility while users look for products or services related to your business in search engines.

What is On-Page SEO and Why Is It Important?

Are you thinking if on-page SEO is still profitable in 2021?

Indeed! On-page SEO factors are still helpful in improving ranking. Some of the important on-page SEO factors are below:

• Optimize Meta Tags
• Write SEO Friendly URLs
• Improve Internal Linking Structure
• Write SEO friendly Content
• Write SEO friendly Header Tags
• Improve Site Structure
• A Quick Recap Checklist

On-Page SEO Factors

Below is the list:

Optimizing Meta Tags:

Meta tags stands for both page title and meta description.  But, before I proceed further, do you know “What exactly is a title tag?” 

To display your website’s name in SERPs, the search engine has to know what your page is about.

Your page’s title or title tag appears in search results. An example is shown below:

It is advisable to use relevant keywords in the title tag of each page for making it simple to understand the website logic for search engine bot.

Next comes, Meta description, but what is it?

Meta Description

A site’s/ page’s meta description is the summary of your content that appears in SERPs just below the breadcrumb URL.

Meta description is a factor that helps readers learn about your web page. A best example of a meta description is below:

Best practices of meta description are:

• Include compelling ad copy in your description
• Maintain the length between 150-165 characters
• Avoid writing duplicate meta descriptions across pages
• Do not use double quotation marks in meta description
• Write short and crisp sentences
• Use CTA in the description

Now that you know optimizing title tag and meta description is important, next understand how to optimize the content.

URL Structure

While optimizing we should also ensure that the hierarchy of website URLs is seo friendly.

The following is a good example of URL structure:

www.XYZ.com/products/xyz-product

Internal Linking

All of us know that internal linking is an essential on-page seo factor for every search engine. But wait. Why is it essential? And how do we do it?

• Find out the ideal structure for your site
• Link to the most important and relevant content
• Include contextual links
• Ensure to link to the hierarchical pages
• Make sure to link to a related post section
• Add navigational links to the current page
• Do not include too many link in the introductory paragraph
• Add links to popular and relevant posts

Optimize your content for SEO

The content is called the king of a webpage. Only high-quality content makes it worthy of a search result position. As now you have understood that it is essential to write high-quality content, but do you know what does a high quality content consists of? Moving forward, I’ll be explaining that to you.

• Write your content for your audience (in the end, evaluate your work and see if you have answered all the questions which a user is looking for). 
• Write relevant and unique content
• Avoid having grammatical errors
• Do not plagiarize your content
• Make sure the structure of your content is written in a flow
• Make eye-catchy headlines
• Use source and stats in the between of our content
• Use keyword-rich/ high-search volume relevant keywords
• Incorporate infographics and images in your content
• Use social media CTAs in your content
• Use primary keyword in first 100 words

Now, you must be wondering why is it important to have a primary keyword in the first 100 words.

According to Backlinko, Google gives more importance to the pages having targeted keywords that show up early on your page.

Write SEO friendly Header Tags

The H1 tag is as important as the title tag.

In fact, Backlinko has confirmed that using relevant and right header tag helps Google understand the structure of the page.

Now, your focus should not end with just optimizing your H1 tag. You also need to focus on the H2 tags. Always remember to add your relevant secondary keyword in at least one subheading.

For example, if “what is digital marketing” is your primary keyword, your relevant secondary keywords should be:

• What is seo in digital marketing

• What is digital marketing strategy

Next comes,  site structure

Optimize your Site Structure

A good website structure means good user experience and better crawling . In this case, it is clear enough to understand that a good site structure will decrease the bounce rate and help to increase your site’s time spent on your webpage.

Steps to create a seo friendly site structure:

• Create a hierarchy of pages before you develop site
• Write compelling URL structure that follows your navigation hierarchy

For example: www.xyz.com/samsung/refregirator

• Create your site navigation in HTML or CSS.
• Create a header that lists your main navigation pages
• Develop a comprehensive internal linking structure.

Quick recap for optimizing on-page SEO:

On-page optimization factors you should focus on include:

• A short and crisp URL
• Create compelling title tags
• Come up with relevant and crisp meta descriptions
• Focus on relevant and targeted header tags (H1, H2, H3 etc)
• Write right Alt tags 
• Opt keywords (with high search volume, high relevance, and low competition)
• Relevant and high-quality content (long-form content)
• Improve your page speed and core web vitals
• Improve internal linking structure
• Optimize images (unique, captivating photos)With that we have come to the end of the article “on-page seo”.

With that we have come to the end of the list of on page optimization factors.

Conclusion

As we all know, On-page SEO is essential and if you are considering increasing your site’s visibility by showing up in the search results you should definitely optimize your on-page elements as discussed above.

However, optimizing your on-site factors frequently will help your page/ site’s rankings, traffic, and lead conversions.

Hope you have liked the content and in case you have any doubts kindly leave your comment below. 

However, we have a content that explains on off-page SEO. Stay connected and keep checking our updated articles.

 

What’s the most challenging part of running a successful website? It’s SEO or Search engine optimization. But how do perform SEO without the knowledge of using right SEO tools?  However, search engines including google ranking changes constantly at any time. Therefore, it means that for running the highest-ranked website, you need to keep changing your SEO developments. It also helps in beating your competitor’s website too. 

There is one good news through which you can improve your search engine ranking and can take on-site SEO data. It can be done simply by using various SEO tools or search engine optimization tools. In this article, we will be discussing about the same. But before moving to know various SEO tools in digital marketing, let’s start learning about what is SEO first. 

What is SEO (Search engine optimization)?

As you already know, SEO is the search engine optimization. Briefly it can be described as the set of practices that are designed to improve the look and ranking of your website as per organic search results. As organic search is the best way of discovering and accessing online content. However, having an SEO strategy is very important for improving the quality and quantity of website traffic. 

It works with the search engines such as Google and Bing which use crawlers for collecting information about the content found on the internet. As soon as you search (type or speak) your query in the search box, the search engine (google, Bing, and others) will use various algorithms for pulling out the most accurate and useful list of results. 

9 Different SEO Tools

Below let us dive deep into the top SEO tools

SEO Tool 1: Ahrefs – SEO Keyword Tool

One of the most recommended and the best SEO tools online is Ahrefs. When it comes to the largest website crawlers, Ahrefs ranks in the second position just next to Google. Many SEO experts use Ahrefs for the website auditing feature. Because across the globe, this tool is the best SEO analysis tool. With this tool, you can come to know about what you need to improve in your website for making it better ranked. In terms of competition, you can use this SEO tool for determining the backlinks of your competitor’s site. It will help you in making it the starting point to establish your website as a brand. 

SEO Tool 2: Google Search Console – Top SEO Tool

Those who have their website can use this Google search console free. This tool will help you in monitoring and reporting the website presence in the Google SERP. You only need to verify the website through a code or can go on Google analytics and submit the website sitemap for indexing. For this, you don’t need any kind of google search console account for appearing in the Google search results. It can be controlled with indexing and represented with this account. With this tool, you can come to know how other viewers view your website on the Google search engine. Also, it will optimize your website for its better performance on the Google search engine. 

SEO Tool 3: SEM Rush – Marketing SEO Tools

Marketing-based SEO tools such as SEMrush are the fan-favorite in the SEO community. With this tool, experts can let their user easily access the search engine ranking and helps in identifying the changes, and offers new ranking opportunities. While experts prefer its feature as Domain vs Domain analysis which helps them easily compare the website with other websites like competitor websites. It’s the on-page SEO checker tool that helps you in easily monitoring the ranking finding recommendation for the improvement of website performance. 

SEO Tool 4: KWFinder – SEO Keyword Tool

With the SEO keyword finder tool, KW finder, you are enabled to find the long-tail keywords which have lower-level competition. Professionals use this SEO-based tool for finding out the best keyword and to run analysis reports on the backlinks and SERP. This SEO tool has a rank tracker feature through which you can easily determine your website ranking. Meanwhile tracking the website improvement on one key metric. Also, you will get various keywords idea for helping the website to rank better. 

SEO Tool 5: Moz Pro – SEO Software

This SEO-based software Moz Pro is one of the best SEO tools which is used by most experts. Many experts find always amazed at how this tool is up to date despite Google’s regular algorithm changes. While some experts praised the feature of the chat portal through which they get an insightful response to every question. It’s the full-service SEO tool for keyword recommendation and site crawling. Always, you will get the best recommendation for getting an insight into how to improve your website look and performance. For viewing your website metric, this software also has a personalized toolbar that you can download. 

SEO Tool 6: Ubersuggest – Keyword Tracking Tool

Ubersuggest is being developed by Neil Patel and is the free keyword finder tool that helps you in identifying the keywords. It also has the search intent behind it for showing out the top ranking of SERPs. You will find everything from short to long-tail phrases. Also, you can find the right terms of using on your website with various suggestions and recommendations. Its metrics and reports include keyword volume, competition, CPC, seasonal trends, etc. Also, it’s one of the great tools for both organic SEO and paid PPC. Therefore, it will help you in determining whether the keyword is worth targeting or not. Also, how competitive is it. 

SEO Tool 7: Answer the Public – Free SEO Tools

Through answer the public, you can easily find the topics for writing in your blog. Many experts have used this tool for developing the content on a specific keyword for making the website better ranks. If you want to develop the content on the niche as fitness, you can easily create the content with keywords like fitness, yoga, running, etc.  You can also hire a freelancer writer to develop the content on your niche. Hence, you only need to send the keyword list you have generated and downloaded from this tool. Therefore, it just takes 5 minutes of coming up with SEO-based topics. 

SEO Tool 8: SpyFu – Free SEO Tool

SpyFu tool has both premium or paid and free versions. While experts love both versions of this tool. If you have just made your website, then this SEO tool is the best you can opt for. It has many features which will make your website wonderful and successful as soon as you start growing. In this tool, you can view out the number you have used in a month while determining the keyword ranking easily. With this tool, you can also perform some research amongst your competitors for determining the additional keywords used. Meanwhile, you can look for your competitor’s website to see the organic keywords they have used in their website and its times. Also, you can view their monthly click, paid, and organic competitors. It’s the most detailed SEO tool in the community. 

SEO Tool 9: Woorank – SEO Ranking Tool

Woorank is the too SEO analysis tool that offers both the free and paid options for tracking and reporting the marketing data. In this tool, you can plug in the competitor’s website for discovering their targeting keywords. You only need to understand how keywords are performing over time for optimizing users and the search engine. Also, this tool will make you understand the various things from which your website is lacking in both technical and content perspectives. You can verify the duplicate content, downtime, and security issues along with the guidelines of how to fix them. 

Wrapping up

These are some of the best SEO tools you can use for your website. With this list of amazing SEO tools, you can easily determine your website performance and can improve its performance and appearance if it’s lacking behind your competitors. In short, these are the power pack tools for making your fresher website a successful and succeeding one. However, if you are not known with SEO, this article has made you understand it.