Aiming to rank your website on every search engine by improving your brand visibility and search traffic? Then You have landed at the right place! In this guide on what is Off-page SEO, we are going to dive deep and make you learn:
- What is Off-Page SEO?
- Why is it so important?
- What Domain Authority?
- Define Page Rank?
- What Is Spam Score?
- Explain Page Relevancy?
- Types of Links in off-Page SEO
- Is your Site Ready for Off-Page SEO
Without a further ado, let us get started.
What is off-page SEO?
Off-page SEO or Link building is the practice of building external links or backlinks to other websites with the aim of achieving search engine visibility.
Why off-page seo matters? Well, as Google algorithm keeps updating it helps in ranking content as well. However, Moz has done research and has confirmed that 50% of the ranking signal is received from off-page link building.
When it comes to link building, the factors that matter the most are:
- Domain authority
- Page rank
- Spam score and
- Relevancy of a page.
What Is a Domain Authority in off-Page?
Domain authority or DA is a metric that helps in estimating how genuine a website is and how much google favors the site compared to other websites. The authority scales range from 1 to 100. The higher the number, the higher the authority.
What Is a Page rank in Off-page?
A page rank is a metric that shows the measurement of a page’s popularity
What Is a Spam Score in off-page?
This metric indicates the percentage of a site which we’ve found to be penalized
Below is the score range to be considered:
1%-30% = Low Spam Score
31%-60% = Medium Spam Score
61%-100% = High Spam Score
What Is Page Relevancy?
This isn’t a metric but an important factor which needs to be considered while opting for link building.
Next comes the important but and i.e., Types of links.
Type of Links in Off-page SEO
Opting for backlinks is the key to successful off-page SEO. Google, Bing, etc. use off-page techniques as indications of high quality content, this eventually means a webpage with relevant and high quality link ranks better than the pages with fewer or no backlinks.
Now, you have a fair understanding of what is off-page seo and why is it important. So let us move ahead and understand what are the different types of links
Link building has 3 main types of links, they are:
- Natural links
- Manually built links
- Self-created links
Now, let us discuss each type in detail. First is the natural link. So what is it? As the name itself suggests natural links refers to the link insertion practice done by site owners or bloggers to your piece of content.
For example, a travel blogger adding a link to a post that points toward their favorite tourist spot is a natural link.
Next comes Manually built links. These are gained through deliberate link-building activities.
These include content which focuses on gaining customers to your site or asking influencers with the help of links.
Last is self-created links. These are built by adding up links in an online directory, forums like quora, or blog comment sites with relevant anchor text. Note: Ensure this is done wisely, or else it would look similar to a black hat SEO practice
No matter how backlinks were gained, the links that are most relevant pass the most link equity. Link equity is passed only if it follows the below criteria:
- The linking site’s popularity should be high
- The link should be added to relevant site
- The link shouldn’t have outdated information
- Relevant anchor text should be used
- The trustworthiness of the linking site is essential
- The number of other links on the linking page
Do you know that a site can be linked to another website through 2 ways. The first way is through a dofollow link, and the second way is through a nofollow link.
But, what are they. In order to understand the concept let us start with Dofollow first.
What is a Dofollow Backlink?
A dofollow link is a type of link that helps a website gain relevant traffic by passing the authority (link juice) of the linked website to the destination website.
Gaining dofollow backlinks will help a user to enhance a site’s DA which in turn, helps to improve rank position of a keyword.
For example:
Source: seopressor.com
60% is the overall authority of a website, when a link juice is passed to your website then you get 20% of traffic to your site from the external site.
Note: In Link building, by default the links are dofollow
What Is a No-Follow Backlink?
A nofollow link does not pass link juice to the website it is linking to.
Which means these links will not help in terms of SEO. If you want to make a link nofollow, add rel=”nofollow” to the code when linking to a website.
That was about link building, but do you know what is important before you opt-for link building?
Your On-Page SEO, of course!
A lot of site owners always miss out on the initial preparations for link building which is optimizing on-page factors. However, it’s essential to consider it as a priority as a well-structured site is the key to a successful link building.
According to Neil Patel, Dr. Peter J. Meyers had done an analysis on the brands that performed well and poor at Google search in 2015. They confirmed that websites lacking in having a strong foundation have lost organic search rankings.
| Rank | Domain | Loss |
| 15 | twitter.com | -0.71% |
| 1 | en.wikipedia.org | -0.36% |
| 17 | www.ebay.com | -0.32% |
| 13 | www.pinterest.com | -0.23% |
| 5 | www.yelp.com | -0.19% |
However, if you were ready for link building how would you ensure that your pages are ready for link building?
Is your Site Ready for Off-Page SEO
If the below 3 requirements are accomplished from your end, then your good-to-go for off-page seo:
- On-Page SEO Check
- Interlink of Page
- Core Web Vitals
Do the basic on-page SEO:
Ofcourse, on-page seo factors are essential. Infact, if you don’t want search engines to neglect your site, you should ensure whether your page passes all the on-page seo factors..
On-page seo factors include:
- Title tags
- Meta description
- Keyword density
- URL structure
- H1 tags
However there are more, but the above list are the most essential ones which need to be optimized based on the targeted keyword.
Optimized Interlinking of Pages:
Internal links help in passing your link juice within content (if done properly). It helps search engines understand the hierarchy of your site. Using the right internal linking strategy helps in improving your traffic as well.
A proper interlinking structure of pages will help in improving your Off-page seo process, it will give a fair understanding to readers and crawlers on how optimized the website is.
Next comes, passing the core web vitals
Core Web Vitals
The Core Web Vitals metrics tells us how our pages perform.
Wondering why page performance matters? Here is the reason: Pages that take longer time to load cause high bounce rates.
For a better examples, see what Google has confirmed
With that, we have come to the end of the off-page SEO article. In case of any doubts please leave a comment below and our experts will get back to you.
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