Businesses of today’s era demand improved business visibility, better branding, increased web traffic, highest ROI, and insight into customer behavior. That’s why business owners use SEO as Search engine optimization for their business websites. It is the most crucial and indispensable part of any digital marketing plan. With an SEO strategy, a business can easily make a good online presence.
Hence, many businesses are realizing the need and importance of SEO, they are making the most of SEO-based services. Because SEO offers many advantages to a business website. No matter in which profession you are, with SEO skills you will be the most professional digital marketer. And also can be able to enhance your career field. SEO training is perfect for everyone who wants to start a new career or wants to enhance their ongoing career.
In this article, we will be discussing some of the most asked SEO interview questions. It will help you in preparing for your new SEO job well.
Without further ado, let us get start with the basic to advanced SEO interview questions and answers.
SEO Interview Questions and Answers – Freshers to Experienced
1. What Makes the Website Search Engine Friendly?
Various factors are responsible for making the search engine friendly like keywords, quality content, titles, metadata, and more. If a website needs to get a good ranking from search engines and be easily accessed by users these factors are important to consider.
2. How Do You Measure SEO Success?
The success rate of SEO can only be measured by the company’s goals. But generally, the success of SEO can get measured with a key performance indicator. SEO success is quickly measured with increased website traffic, landing page, increased conversions like a newsletter, signups, and sales, a growing number of links, traffic-driven strategy for a particular phrase, and referral traffic.
3. What are the Various SEO Tools to Use on Regular Basis?
There are various SEO tools that you can use regularly such as ones which webmaster offers, Google ones, and also the ones offered by Moz. You can try some tools regularly. However, the one which you find highly compatible shall be used.
4. What is the Method of Approaching Keyword Research?
There is various method of approaching keyword research. But for all, you need to know which keyword tool you are using for research. Just like if you are using a keyword planner, then it’s your keyword-approaching method.
5. Define Link Building and State the Reason Why it Matters a lot?
Google search engine is there to serve the searcher. It means that Google is trying to determine the results that are most relevant to your search. But Google also considers the search credibility as well. Hence, Google will look to your website whether other websites are linked with yours or not. And if it is found to be linked with yours. Then it means that your content is worth linking and more credible in comparison to the website which is not linked externally.
Hope so far, we have understood the basic level of SEO interview questions, in case of any doubts please drop a message below
6. What are Backlinks?
These are the links that are connected to the website from the external source as cited during the link building.
What Is page speed? and state why it’s matters?
A page speed can be defined as how fast the website loads for the user and something that Google takes into account during website ranking from a faster loading page automatically translates for offering a better user experience.
7. For redirecting the web page, what method is highly accessible?
Most of the individuals use 301 as the method of redirecting the page. Hence you will also not lose any kind of SEO value which has been accumulated.
8. How to Perform the SEO for Video?
- Videos are increasing at a higher rate in the website and can improve the SEO if the videos get produced with attention with share and backlinks. But for making the video be seen by users, requires SEO because Google doesn’t watch the video.
- Ranking the videos also requires the same type of information that is required for the text-based pages. You can include the transcript as the text in the video because it’s an easy way of performing video SEO.
9. What are the Various Meta Tags Which Matter?
- Since SEO practices become important for every website, meta tags have been changed but some of them are still crucial as page title and meta description.
- SEO title or page title helps in ranking the page because it’s the same title that will be shown on the search result page (SERP). Hence it should use the keyword for making it well ranked in Google.
10. No follow vs. Do follow and how to use this?
No, follow links are those links which are existed as a means that every single webpage or link cannot be crawled or ranked by the google search engine. Hence, no follow link attributes guide the search engine for not botting certain links. These links can be accessed by users but not by bots. Meanwhile, the other existing links are do-follow links. These links don’t have any attribute to tell search engines for crawling them. Because search engine crawls them by default.
11. What are Various Uncountable SEO Factors?
The SEO factor which you cannot control is Google. Because how google ranks the website and page is still unknown. Google has not publicly announced which search algorithms they use. But still, many SEO experts have determined it well for various kinds of SEO practices.
12. On-Page and Off-page SEO
- On-page SEO has various factors which you can control like keywords, content, page structure, internal link, load timing, etc.
- On the other hand, off-page SEO has factors that you cannot control like backlinks.
13. Black hat SEO practices that need to be avoided
Some black hat SEO practices include:
- cloaking,
- keyword stuffing,
- copying content,
- exchanging or trading links,
- buying links,
- hiding texts, and
- using link farms
14. SEO and SEM
- SEO is search engine optimization and SEM is search engine marketing.
- SEO strategy is free while, SEM strategy is paid. SEM has pay-per-click advertising which displays the ads that are purchased. But they both work in the unison.
15. Which qualities are required for being an effective SEO role?
For being an SEO professional or expert, you need to have good research skills and strong analytical skills. You also need to have spot trends and adapt to change techniques.
16. What Is keyword stemming and why does it matter?
Keyword stemming is defined as the process for adding to the stem of the word. Just example, you have taken the word interview and you can take the words such as interviewing, interviewer, and interviews. It will help you in using the more relevant keyword on the webpage without keyword stuffing.
17. What’s the important thing to look at in keyword research?
Many people who are new to SEO focuses on popular keywords and avoid the competitiveness of the keywords. Hence it’s a thing that you need to focus on while doing keyword research. You can also consider search volume and relevancy of the keyword.
18. Define Canonical Issue?
It’s the issue that happens when you have duplicate content. And google search engine will penalize you every time you upload duplicate content. If you don’t have various versions of URLs, then this might be happening with you too.
Wrapping up
These are some of the often asked SEO interview questions. If you are gearing up for getting the job of an SEO expert or digital marketer, then before going to the interview. You must need to be ready with the above interview question and answers. All of the above set of interview questions and answers will help you whether for career advancement or beginning a new career in the SEO field as an SEO expert. So, start preparing up for your next SEO job interview with the above questions and answers.
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