What’s the most challenging part of running a successful website? It’s SEO or Search engine optimization. But how do perform SEO without the knowledge of using right SEO tools? However, search engines including google ranking changes constantly at any time. Therefore, it means that for running the highest-ranked website, you need to keep changing your SEO developments. It also helps in beating your competitor’s website too.
There is one good news through which you can improve your search engine ranking and can take on-site SEO data. It can be done simply by using various SEO tools or search engine optimization tools. In this article, we will be discussing about the same. But before moving to know various SEO tools in digital marketing, let’s start learning about what is SEO first.
What is SEO (Search engine optimization)?
As you already know, SEO is the search engine optimization. Briefly it can be described as the set of practices that are designed to improve the look and ranking of your website as per organic search results. As organic search is the best way of discovering and accessing online content. However, having an SEO strategy is very important for improving the quality and quantity of website traffic.
It works with the search engines such as Google and Bing which use crawlers for collecting information about the content found on the internet. As soon as you search (type or speak) your query in the search box, the search engine (google, Bing, and others) will use various algorithms for pulling out the most accurate and useful list of results.
9 Different SEO Tools
Below let us dive deep into the top SEO tools
SEO Tool 1: Ahrefs – SEO Keyword Tool
One of the most recommended and the best SEO tools online is Ahrefs. When it comes to the largest website crawlers, Ahrefs ranks in the second position just next to Google. Many SEO experts use Ahrefs for the website auditing feature. Because across the globe, this tool is the best SEO analysis tool. With this tool, you can come to know about what you need to improve in your website for making it better ranked. In terms of competition, you can use this SEO tool for determining the backlinks of your competitor’s site. It will help you in making it the starting point to establish your website as a brand.
SEO Tool 2: Google Search Console – Top SEO Tool
Those who have their website can use this Google search console free. This tool will help you in monitoring and reporting the website presence in the Google SERP. You only need to verify the website through a code or can go on Google analytics and submit the website sitemap for indexing. For this, you don’t need any kind of google search console account for appearing in the Google search results. It can be controlled with indexing and represented with this account. With this tool, you can come to know how other viewers view your website on the Google search engine. Also, it will optimize your website for its better performance on the Google search engine.
SEO Tool 3: SEM Rush – Marketing SEO Tools
Marketing-based SEO tools such as SEMrush are the fan-favorite in the SEO community. With this tool, experts can let their user easily access the search engine ranking and helps in identifying the changes, and offers new ranking opportunities. While experts prefer its feature as Domain vs Domain analysis which helps them easily compare the website with other websites like competitor websites. It’s the on-page SEO checker tool that helps you in easily monitoring the ranking finding recommendation for the improvement of website performance.
SEO Tool 4: KWFinder – SEO Keyword Tool
With the SEO keyword finder tool, KW finder, you are enabled to find the long-tail keywords which have lower-level competition. Professionals use this SEO-based tool for finding out the best keyword and to run analysis reports on the backlinks and SERP. This SEO tool has a rank tracker feature through which you can easily determine your website ranking. Meanwhile tracking the website improvement on one key metric. Also, you will get various keywords idea for helping the website to rank better.
SEO Tool 5: Moz Pro – SEO Software
This SEO-based software Moz Pro is one of the best SEO tools which is used by most experts. Many experts find always amazed at how this tool is up to date despite Google’s regular algorithm changes. While some experts praised the feature of the chat portal through which they get an insightful response to every question. It’s the full-service SEO tool for keyword recommendation and site crawling. Always, you will get the best recommendation for getting an insight into how to improve your website look and performance. For viewing your website metric, this software also has a personalized toolbar that you can download.
SEO Tool 6: Ubersuggest – Keyword Tracking Tool
Ubersuggest is being developed by Neil Patel and is the free keyword finder tool that helps you in identifying the keywords. It also has the search intent behind it for showing out the top ranking of SERPs. You will find everything from short to long-tail phrases. Also, you can find the right terms of using on your website with various suggestions and recommendations. Its metrics and reports include keyword volume, competition, CPC, seasonal trends, etc. Also, it’s one of the great tools for both organic SEO and paid PPC. Therefore, it will help you in determining whether the keyword is worth targeting or not. Also, how competitive is it.
SEO Tool 7: Answer the Public – Free SEO Tools
Through answer the public, you can easily find the topics for writing in your blog. Many experts have used this tool for developing the content on a specific keyword for making the website better ranks. If you want to develop the content on the niche as fitness, you can easily create the content with keywords like fitness, yoga, running, etc. You can also hire a freelancer writer to develop the content on your niche. Hence, you only need to send the keyword list you have generated and downloaded from this tool. Therefore, it just takes 5 minutes of coming up with SEO-based topics.
SEO Tool 8: SpyFu – Free SEO Tool
SpyFu tool has both premium or paid and free versions. While experts love both versions of this tool. If you have just made your website, then this SEO tool is the best you can opt for. It has many features which will make your website wonderful and successful as soon as you start growing. In this tool, you can view out the number you have used in a month while determining the keyword ranking easily. With this tool, you can also perform some research amongst your competitors for determining the additional keywords used. Meanwhile, you can look for your competitor’s website to see the organic keywords they have used in their website and its times. Also, you can view their monthly click, paid, and organic competitors. It’s the most detailed SEO tool in the community.
SEO Tool 9: Woorank – SEO Ranking Tool
Woorank is the too SEO analysis tool that offers both the free and paid options for tracking and reporting the marketing data. In this tool, you can plug in the competitor’s website for discovering their targeting keywords. You only need to understand how keywords are performing over time for optimizing users and the search engine. Also, this tool will make you understand the various things from which your website is lacking in both technical and content perspectives. You can verify the duplicate content, downtime, and security issues along with the guidelines of how to fix them.
Wrapping up
These are some of the best SEO tools you can use for your website. With this list of amazing SEO tools, you can easily determine your website performance and can improve its performance and appearance if it’s lacking behind your competitors. In short, these are the power pack tools for making your fresher website a successful and succeeding one. However, if you are not known with SEO, this article has made you understand it.
Leave a Reply