Types of Digital Marketing

Unpaid marketing: Search Engine Optimization (SEO)

Search journal has confirmed that up to 51% of website traffic is gained through organic search. In simple terms, organic traffic is equal to SEO.
The aim of SEO is to help a company rank on top in SERPs, therefore improving search engine traffic to the company’s site.
In order to achieve this goal, digital marketers perform keyword research and create respective content.
This content will help in improving the traffic of the website and finally lead to a good conversion rate.
In a recent survey by Salary.com, we got to know that on an average SEO specialist earn up to $70,058

SEO involves the following qualities:

A high-quality content
Optimize on-page factors such as meta titles, header tags, optimized images, and SEO friendly URL
The site should pass core web vitals assessment
The domain authority should be high (which can be achieved with link building techniques)

In order to know more, kindly refer to this article on SEO

A simple example of SEO is below, basically when you search for the term “2022 best series” you get all organic results for the keyword, which means the article has passed all the on-page and off-page SEO factors.

2022-best-series

Paid Marketing: SEM

Similarly when you look for a keyword (eg: data science course) on google and the website that pops up first through ads is the practice of SEM.

sem

Search engine marketing is the type of digital marketing that promotes a website or improves the visibility of site SERPs through paid advertising.

Unlike SEO, here the marketers pay money for every click. In simple words, to gain traffic by paying money you need to opt for Google Ads. This process of purchasing is called PPC (pay per click) or CPC (cost per click).

Why Use SEM?

Some of the reasons to use SEM are:

Gain relevant traffic to your page
Generate conversions
Get good results with an allocated budget.
Brand visibility

What is important in SEM?

Choose relevant keywords
Opt for the right text ad: Text ad is the format that is displayed in search engines
Ad group: A group of ads and keywords in which a daily allocated budget is defined.
Search network: Choose the right search network where you want your ads to be displayed. Such as google shopping and google maps.
Other metrics like impressions, CTR, clicks, CPC, etc. should be tracked and monitored on a regular basis

Moving forward let us see what is content marketing type of digital marketing

Content Marketing

In simple words, in content marketing rather than pitching your company products, you are presenting a completely relevant and unique piece of content to your clients or prospects in order to help them solve their issues.

Why use content marketing?

There are a few reasons to use content – and benefits – for enterprises to use content marketing:

Increased sales
Cost savings
Better customers who have more loyalty
Content as a profit center

For example, here is the guide to understand an example of content marketing:

content-marketing-example

In the above content, the writer is sharing a valuable piece of content on how babies behave during their 10th month. This way the target audience will gain knowledge and try to explore more about the brand.

In short, this type of marketing helps in building trust and loyalty eventually leading them to purchase a product.

Email Marketing

Email marketing is the practice of sharing business messages to a group of targeted audiences via emails.
The purpose of email marketing is for advertisements, sharing business events, or asking for a donation.

Types of email marketing

There are many types in email marketing like:

Promotional emails
Review email
Welcome emails and so on

However, these emails help in converting prospects to clients.

Affiliate Marketing

Affiliate marketing is a type where an organization conducts ads through a third-part site owner
These third-party site owners are called affiliates and in return, they get paid for each ad.

Note: According to a marketing study, 15% of the e-commerce conversion rate can be gained through affiliate marketing.

Why do Affiliate Marketing?

Get connected with global marketers
Better chance of gaining qualified leads
Cost-effective advertising

Examples of Affiliate Marketing

Amazon Affiliate Marketing
Etsy Affiliate Marketing
eBay Affiliate Marketing

A suitable example is added below:

(Image)

Social Media Marketing:

Social media marketing is the practice of promoting your content, product, or services on social media platforms like Facebook, Linkedin, Telegram, and so on.
It helps organizations to interact with existing clients and get in touch with new clients

Why do Social Media Marketing?

Some of the popular ways to do social media marketing are:

Publishing content: Content means articles and videos.
Promoting content: Through sponsored ads
Customer engagement: Interact with marketers and clients on chats
Increase “following” numbers: Encourage the audience in your industry to follow your product by publishing share-worthy content.
Give takeaways: Offer PDFs, ebooks, PPTs, videos, and so on through social media channels.

A relevant example is added below: